logo
episode-header-image
Sep 2021
1h 5m

373: Unlocking YouTube’s Audience with A...

FOUNDR MEDIA
About this episode

Want to create successful YouTube ad campaigns? Of course you do! 

YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). 

If you need help getting started, this episode of the Foundr podcast will empower you to reap the benefits of YouTube advertising. Foundr’s Nathan Chan sat down with Tom Breeze, founder and CEO of the YouTube ads agency Viewability. Breeze has made a career out of crafting thousands of successful ad campaigns for high-profile clients. And he generously agreed to share his strategies with the Foundr community. 

Breeze joined Nathan to talk about: 

  • The “Four A’s” that you need to consider while crafting your YouTube ad strategy 
  • The three key elements that make up a solid YouTube ad campaign 
  • Why YouTube is more stable than other social media channels 
  • Whether or not your video ads need to be big-budget productions 
  • The key factors that will position your brand for lasting success on YouTube 
  • Why he’s so excited about the future of YouTube ads

 

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

 

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

 

For more Foundr content, follow us on your favorite platform: 

Up next
Jul 4
571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers
In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: • Why she chose a perishable, logistics-heavy product in a recession • How she ... Show More
42m 23s
Jun 27
570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI
In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips. They share: • Why the electric toothbrush was o ... Show More
59m 42s
Jun 20
569: The Email Expert - How to Get Your Customers Attention
In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traf ... Show More
48m 8s
Recommended Episodes
Mar 2020
EP246: How to Positively Crush It With YouTube Ads in 2020, Part 1
Starting to think it’s time to launch your own Youtube digital marketing strategy? In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performin ... Show More
42m 41s
Apr 2023
Get Excited About Your Ads
“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.” Podcast ads aren’t always easy to produce, and we can all tell when the host is phoning it in. This week’s guest ... Show More
46m 48s
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mark ... Show More
43m 58s
Apr 2023
Podcast Advertising is Influencer Marketing
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ... Show More
39m 45s
Mar 2022
123: The YouTube Domination Framework: How to Create Consistent Success on YouTube
In this episode, Sean talks about the YouTube Domination Framework & how to create consistent success on YouTube! ****** Join us for the #1 video marketing conference in the US for entrepreneurs 👉http://GrowWithVideoLive.com This video is NOT sponsored. Some product links are af ... Show More
35m 34s
Oct 2020
YouTube Video Strategy: How to Grow a Business With YouTube
Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, in this episode I interview Sunny Lenarduzzi. Sunny is a YouTube marketing expert who helps entrepreneurs next-level ... Show More
45m 42s
Jan 2021
Marques Brownlee on how to scale MKBHD while being the face of the YouTube brand
Nilay Patel talks with Marques Brownlee (MKBHD on YouTube) about building a business as a YouTuber, how content creators make money, and how to scale when you are the brand. Learn more about your ad choices. Visit podcastchoices.com/adchoices 
1h 3m
Jan 2021
How to Get More Views on YouTube: Strategy From a Top Creator
Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, in this episode I interview Justin Brown. Justin is a YouTube expert and video strategist who helps businesses grow an aud ... Show More
47m 58s
May 2021
MARIO TOMIC - YouTube for your Coaching Business
#119: Mario Tomic has leveraged YouTube to grow an impressive fitness coaching business. He started creating YouTube videos in 2014 and has accumulated over 176,000 subscribers.Today, Mario is giving you his best kept secrets. How to reach the right people on YouTube, how to bran ... Show More
33m 4s