Want to create successful YouTube ad campaigns? Of course you do!
YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).
If you need help getting started, this episode of the Foundr podcast will empower you to ... Show More
May 4
658: (Solo) You're Posting Everywhere — But Do You Know What's Actually Driving Revenue?
Most founders can tell you their follower count, their reach, their impressions. But ask them which channel is actually driving revenue — not likes, not email subscribers, actual revenue — and most of them can't answer that confidently. Here's the problem: we've been told to be e ... Show More
7m 15s
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mar ... Show More
43m 58s
Jun 2019
MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday!
<p>If you’re not on YouTube, you’re not marketing.</p><p>YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform.</p><p>The ... Show More
12m 36s