logo
episode-header-image
Feb 2024
25m 16s

How to Integrate Sales and Marketing for...

Sales Logic Podcast
About this episode

Lightning Round: Top 10 Marketing Strategies for 2024

 

Question: Susan from Boise, Idaho asks, “I run the sales team for a Fortune 500 Insurance Company and we have been an island for years and quite successful. In December, we got a new head of Marketing, and I really like her. She was a CRO in some very successful companies, so I feel like she really gets sales. It is the first time I have ever seen potential for sales and marketing to work together. What can I do to support her, learn from her, and use this new asset to DRIVE sales?”

 

Book: This Is Marketing by Seth Godin

 

▣ Learn more about the Sales Logic Brain and how to access it through the Sales Logic Mastermind here. 

 

Up next
Oct 7
The Danger of Selling into One Vertical
Topic: The “Danger” of Selling Into One Vertical Lightning Round: Top 10 Ways to Retain Customers Question: Jordan from Chicago asks, “I have had a bad year. I sell into Manufacturing and I have five major clients. I have taken such perfect care of them, my competition could not ... Show More
24m 5s
Sep 30
Do You Need a Social Selling Strategy?
Lightning Round: Top 10 Favorite Sales Tools Question: Rowena from the British Virgin Islands asks, “I’m active on LinkedIn but I'm not seeing results. I'm so frustrated. I listen every week so I'd ask experts should I double down on posting more or is there a smarter way to turn ... Show More
24m 55s
Sep 23
Why Retention and Expansion Are the New Prospecting
Lightning Round: Top 10 Mistakes that Are Killing Your Pipeline Question: Mike from San Diego asks, “Our company is growing fast, both organically and through acquisitions. We’re great at landing new business, but I’m worried our customer retention is slipping. How do I get my te ... Show More
25m 21s
Recommended Episodes
Jul 31
How Sales and Marketing Drive Government Contractor Growth
This is episode 777. Read the complete transcript on the Sales Game Changers Podcast website here. In this episode of Marketing for Selling Effectiveness, a sub-series of the Sales Game Changers Podcast, host Fred Diamond and co-host Julie Murphy of Sage Communications welcome a ... Show More
30m 19s
Apr 2025
If Sales & Marketing Did This Your Number Would Skyrocket | Garrett Mehrguth - 1888
Sales and marketing teams? Sometimes, they clash like siblings, which tends to hold companies back from hitting their goals. Getting every single seller in the company to have that CEO-level drive? That's a whole other challenge.Is there a way to tackle both of these sales challe ... Show More
31m 30s
Nov 2023
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special ... Show More
24m 15s
Oct 2024
Why Founders Need to Focus More on Sales and Marketing
Harvard Business School senior lecturer Mark Roberge argues that every aspect of being an early-stage founder involves sales. But many founders lack an understanding of how to incorporates sales into their ventures. Which sales candidate is a startup’s ideal first hire? What mark ... Show More
21m 9s
Jul 2024
What Are Marketing Performance Metrics™ & Why Are They Important?
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ... Show More
47m 42s
Jan 2024
How to Grow a Niche Marketing Agency
Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? To discover how one marketer transitioned from solopreneur to marketing agency owner, Brooke Sellas interviews Louise Brogan. Guest: Louise Brogan ... Show More
45m 2s
Jun 2025
How to grow a marketing freelancer / consultancy business in 2025 - Mel Barfield & Ben McKinney
Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with t ... Show More
57m 35s
Sep 2024
AI's Role in Sales & Marketing
Today's episode of the GaryVee Audio Experience is a fireside chat I had in Orlando during the Rillavoice event that took place last year. I dive deep into the current state of AI, how it's going to impact various industries, and how people can take advantage of it to gro ... Show More
49m 33s
Mar 2025
Enhancing Sales Skills
In this episode of "Accelerate Your Business Growth," host Diane Helbig welcomes sales leadership expert Charlie Locke to explore the intricacies of building successful sales teams.Charlie, known for co-founding SDR Nation with Michael Gagliano, discusses the persistent stigma ar ... Show More
39m 27s
Sep 19
2025 Marketing Strategy That Will Revolutionize Your Ads
In this 2024 fireside chat I share my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative ... Show More
39m 27s
Listen to millions of songs and podcasts on Anghami