James Barron is a fashion buyer.
With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.
Hit PLAY to hear:
- James’ eCommerce journey
- The Importance of Understanding the Customer’s Persona in Buying
- Tips for Successful Buying In Brands and Products for Your eCommerce Store
- Advice on Developing Your Own Products
- Collaboration Between Merchandising and Buying
- A Final Word on Buying
- Plus, James’ top tips!
Key timestamps to dive straight in:
[03:36] Online buying offers more product options.
[07:51] Understand customer, adapt sales, follow for rewards.
[11:50] Build diverse brand portfolios, adapt to trends.
[15:01] ASOS offered variety and convenience online.
[18:31] North Face improved women's wear, increased market share.
[22:08] Collaboration between buyer and merchandiser is essential.
[24:24] Importance of exit margin over intake margin.
[26:09] James shares his Top Tips!
Access our notes here: https://ecmp.info/475
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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