Leadership coach Michael Bungay Stanier shares communication insights to increase magnetism and results. He stresses determining desired outcomes before conversations. Stanier details navigating both personal goals and other’s temperaments, distinguishing objective facts from subjective interpretations. He advocates identifying then voicing the most constructive feelings and views. Stanier explains hand gestures establishing audience rapport at events, lowering them to seem vulnerable or lifting to celebrate. He describes prep techniques like prompting participation, risk-taking and camaraderie. Stanier underscores seeding goodwill, then spotlighting attendees’ greatness. He models priming groups for open-hearted receptivity before imparting any content.