In this session, you'll learn the difference between how rational and emotional buyers make buying decisions. You'll also be asked to evaluate what type of speaker, presenter or trainer you are and why it's critical that you align yourself and your material with their audience. Whether you're an entrepreneur, small business owner or executive, aligning with your audience will help you become more persuasive. Lastly, you'll learn the 3-Step BLEND formula for creating a presentation, speech or training material that connects with both rational and emotional buyers.