Tim Angel's Dad fired him and he was living on couches. When the iPad came out, he decided to be the best solution in the world for iPad cases. Two years in he almost went out of business, so he went direct to consumer, consistently improved, got 5 stars, scaled up advertising, and now they are 20x larger with 30 million in revenue per year.
Top 3 Value Bombs
1. When you're trying to do something and it doesn't work, try something else. If that doesn't work, try something else.
2. A lot of companies now, they're doing business with manufacturers just online. So if you fly there and you build a relationship with the owner or people in the factory, you're gonna have priority over all those other customers that they never put a face to.
3. You'll run out of motivation when it's just for yourself.
One case for every situation - Zugu Case
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