This episode is sponsored by Amazon and recorded at Amazon Accelerate 2026, Amazon's annual seller conference. More than 60% of sales in Amazon's store come from independent sellers, most of which are small and medium-sized businesses. Amazon provides tools and services to help these entrepreneurs grow their businesses. To learn more about how Amazon is helping independent sellers succeed, visit https://sellingpartners.
Kyle Goguen is co-founder of CRBN Pickleball, a performance paddle brand he launched in 2021. A serial entrepreneur, he has helped build businesses generating over $100 million in sales.
Top 3 Value Bombs
1. Validate product-market fit by confirming customer demand, market trends, and profitable unit economics.
2. Treat Amazon like your own website, research, promote strategically, and actively manage your listings.
3. Sell across multiple channels, including your website, Amazon, and retail, to reach more customers.
An AI-powered tool discussed in the interview that helps sellers with product listings, keywords, and promotional strategies - Amazon Seller Assistant
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
The Foundation - The Foundation has coached 2,000 plus students to find painful problems and turn them into software businesses. Their 12-week cohort takes you from no idea or software experience to finding a real problem and preselling the solution. The next cohort launches January 2027. Join the waitlist at TheFoundation.com.
Waldo - If you run a business and your cash isn't earning enough, head over to Waldo and put that idle cash to work. It takes less than 5 minutes to open an account. Visit Waldo.ai and start doing what the biggest companies do with their cash. And if you use code EOFire when you sign up, you'll receive a 1 percent deposit match, up to 1,000 dollars. See full terms and conditions at Waldo.ai.