When it comes to law firm marketing, what is “niching?” Guest Chris Dreyer founded and leads the Search Engine Optimization (SEO) marketing firm Rankings.io. In a thoughtful, in-depth interview, Dreyer shares how to make your law firm stand out in a crowded field when you stop trying to be everything to everyone.
Be memorable. Share what makes you special. ... Show More
Sep 11
A Different Law Firm Model: Up Front Pricing and Billing. | New Solo
What are you charging your clients for, “minutes” or “results?” Guest John Rafferty started his own firm, Highfield Law, in the Philadelphia suburbs, specializing in guardianships and estates. He’s a convert to flat-fee, results based, billing. No more “billable hours.” And it wo ... Show More
40m 12s
Sep 10
EP 718: Deposition Tips, Part 1: Style, Approach, and Brainstorming Before You Ever Ask a Question | The Jury Is Out
Hosts John Simon and Tim Cronin dig into how to read a witness in the first 15 minutes, when to be deferential versus direct, and why walking in with a rigid game plan can cost you if you're not willing to throw it out in the first of a new multi-part series on deposition strateg ... Show More
29m 21s
Sep 9
Look to the States – The Overlooked Power of State Constitutions | State Bar of Texas Podcast
After passing the bar, attorneys take an oath to uphold not only the United States Constitution, but their state constitutions as well. But how well do lawyers understand the rights and protections found in their own state constitutions, and how often do they put them to work in ... Show More
42m 37s
Jan 2023
How to Niche Up with Chris Dreyer
Chris Dreyer is the CEO of Rankings.io, a law firm SEO agency, a 5x member of the Inc. 5000, and the author of Niching Up: The Narrower the Market, the Bigger the Prize. Top 3 Value Bombs: 1. There's so much opportunity from Niching for niching. There's premium pricing. You get b ... Show More
19m 54s
Feb 2024
Creating SEO Your Client Cares About
<p>Abby Lundstrom, SEO Specialist and Consultant at SEO by Abby, delves into keeping your SEO clients happy and how law firms leverage SEO. Establishing a robust online presence is crucial for businesses in every sector. However, for law firms, navigating the complexities of SEO ... Show More
21m 26s
Apr 2023
The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm
Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a tric ... Show More
1h 31m
Apr 2024
206. How Can Lawyers Grow Their Practices Through Effective Marketing Strategies?
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In this podcast episode, the host, Gary, is joined by Ronnie Deaver, a renowned legal marketing expert with a proven track record of helping law firms grow their practice. Together, they delve into practical strategies, emphasizing the crucial role of marketing, intake, and s ... Show More
33m 47s
May 2023
164 - Everything SEO, with Barrett O’ Neil
On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related.
What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow yo ... Show More
28m 6s
Nov 2023
Business Masterclass: How Anyone Can Build A Million Dollar Brand - Chris Ducker
It might seem super difficult to become well known in a space if you're just starting out, but there are some tips and tricks which will level up your reputation and the opportunities which come your way. In this episode of Deep Dive, I chat with Chris Ducker, an entrepreneur and ... Show More
1h 30m
Aug 2024
SEO Masteries Unlocked With James Reynolds
Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of gen ... Show More
1h 4m