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Jan 2024
27m 41s

Mastering SEO and Accessibility, with Re...

Daniel Murray
About this episode
As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclus ... Show More
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Yesterday
Email Marketing Rules You Can Finally Stop Following | Bathroom Break #122
Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND sp ... Show More
8m 32s
Aug 21
Building a Team of AI Marketing Agents with Ryan Gavin, CMO at Slack
What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first intern ... Show More
52 m
Aug 19
Google's AI General on How to Show Up in AI Search, with Marvin Chow, VP of Consumer and AI Marketing, Google | Ep. 440
If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, ... Show More
43m 39s
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