logo
episode-header-image
May 2023
36m 12s

240 - SEO Copywriting for Jewelry Market...

LARYSSA WIRSTIUK
About this episode

Episode #240 - "SEO Copywriting for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #240. In this episode, we'll be talking all about SEO copywriting for jewelry marketing. We're building on the last two episodes, which introduced you to SEO for jewelry marketing and then taught you how to do strategic keyword research while uncovering SEO-driven content opportunities. So please do catch up on #238 and #239 if you haven't already.

But if you're good to go, you should be feeling very ready for this last installment of the mini series SEO of Jewelry Marketing Jumpstart. Mastering the art of SEO copywriting can help you improve your rankings, drive more traffic to your website, and ultimately, boost your bottom line. But what exactly is SEO copywriting, and how can you use it to your advantage? That's what we'll be exploring in today's episode.

I'll be covering:

  • When I say "SEO copywriting", what do I mean? Where does this copy actually go?

  • How to incorporate keywords into your website copy

  • Tools to help you streamline this process

  • What to expect after you make add this copy to your website

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles: What Fashion Needs to Know About Lemon8 - https://www.businessoffashion.com/articles/marketing-pr/what-fashion-needs-to-know-about-lemon8/ Did Instagram Just Kill Linktree? - https://www.wired.com/story/did-instagram-just-kill-linktree/ Mailchimp’s new GPT-powered AI tool can write marketing emails - https://www.fastcompany.com/90877547/mailchimp-gpt-powered-tool-can-write-marketing-emails

Other links from this episode:

PRESLEY OLDHAM'S JEWELRY COLLECTION WITH THE REALREAL FINDS BEAUTY IN IRREGULARITY - https://www.nylon.com/life/the-realreal-presley-oldham-upcycled-jewelry-collection

Transcript: https://joyjoya.com/seo-copywriting-jewelry-marketing

00:00 - Start 5:49 - Primary Episode Content19:21 - Jewelry Brand Case Study 22:58 - The Gold Mine 28:11 - Jewelry and Marketing News Articles

Up next
Jun 30
341 - The Real Cost of Quick-Fix Marketing
Episode #341 – The Real Cost of Quick-Fix Marketing If you’ve ever felt tempted by a “growth hack,” a viral trick, or a plug-and-play marketing solution… this episode is for you. In this one, we’re unpacking why “quick fixes” are often more harmful than helpful—and what actually ... Show More
25m 16s
Jun 23
340 - The Marketing Unicorn Myth (And What Works Instead)
If you’ve ever felt like marketing your jewelry brand is just too much for one person—you’re not alone. In this episode, I’m talking about the unrealistic expectations so many jewelry entrepreneurs place on themselves (or their first hires) when it comes to marketing. We’ll explo ... Show More
26m 57s
Jun 16
339 - Smarter Jewelry Email Marketing Starts With Segmentation
What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’v ... Show More
17m 33s
Recommended Episodes
Jan 2024
Mastering SEO and Accessibility, with Rejoice Ojiaku
As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive?Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Con ... Show More
27m 41s
May 2023
164 - Everything SEO, with Barrett O’ Neil
On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related. What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow you ... Show More
28m 6s
Mar 2024
#149: Get Win-Win Secrets from the Top Marketing Pros
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get imm ... Show More
24m 17s
Jul 2023
#107: How to Use Email Marketing to Close Deals (REPLAY)
Many business owners aren’t sure how to use email marketing and wonder if it’s worth the time and effort to get started. But research shows that email marketing is more effective than paid ads, social media, or SEO!    In today’s episode, you’ll get to hear a replay of the conver ... Show More
41m 55s
Feb 2024
Mastering the 3 Key Pillars for Digital Marketing Success in 2024
Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer ... Show More
36m 27s
Apr 2020
How to Turn Your Content Marketing Into A Sales Machine
In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.  For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-marketing  Tune in to learn   What are kaizen principles and how you can ap ... Show More
52m 53s
Jan 2024
#645: How To Message Your Digital Product Or Service To Instantly Sell
Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting ... Show More
40m 3s
Dec 2022
#80: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 2)
Position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help ... Show More
31m 2s
Apr 2024
How to Hype Up Your Internal Marketing Efforts (Solo Edition)
Marketing isn’t just for customers. Find out the best ways to hype up your company from within. In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organiza ... Show More
12m 14s
Nov 2023
#126: 5 Minute Marketing Challenge—What Do My Customers Want?
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   As businesses enter the hectic holiday season, the challenge of ... Show More
20m 32s
Listen to millions of songs and podcasts on Anghami