If your lead generation strategy is casting as wide a net as possible, you're going to waste a lot of money attracting customers and clients you don't actually want to work for. Having hundreds of thousands of names on your list may seem impressive, but the true value of a list lies in the quality of the leads, not the quantity.
Using real world examples, lead generation expert and contributing author to Dan Kennedy's No B.S. Price Strategy book Darin Spindler explains exactly how to target and attract your ideal customers while filtering out the "lousy leads" you want to avoid.