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Jul 2024
7m 36s

Don't Value Dump | 431

VICTOR ANTONIO
About this episode
When presenting a product or service to a client, it is important to focus on understanding the customer's needs and presenting tailored solutions, rather than overwhelming them with too many features and justifying the price through a long presentation.
  • Stop overselling and value dumping when presenting a product or service to a client.
  • Building more value justifies the price and helps the customer rationalize, but quantity does not equal quality and can oversaturate the customer.
  • Overwhelming customers with too many features and not understanding their needs leads to value dumping and losing the sale.
  • Understand what the customer wants and needs, and present solutions tailored to their current and future needs.
  • Don't overwhelm customers with all the features of a product, focus on demonstrating what they need and establish value.
  • Focus on the essential features now, and mention future benefits to avoid overwhelming the prospect.
  • Be selective in presenting value, focus on how your product or service can help the client, and avoid justifying the price through a long presentation.
  • Sell more faster by delivering real content, engaging the audience, and motivating them to push beyond their comfort zone.

 

Summary for: https://youtu.be/-CTOiIcjQAw by Eightify

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