Market Yourself: Aliza Licht of Leave Yo...

According to Aliza Licht, she wasn’t born with the ability to command a room. Growing up, the author, founder and president of Leave Your Mark, LLC, struggled to speak anytime she was thrust into the spotlight. It wasn’t until she was in college that she felt comfortable speaking before a group of people.

Working in PR for Donna Karan, it was Aliza’s Gossip Girl-inspired tactics that made the anonymous Twitter account, @dknyprgirl, one of the first popular fashion accounts on the platform. Now the president of a successful branding and digital strategy firm, Aliza is regularly booked for public speaking engagements, coaching entrepreneurs in leadership and encouraging their success.

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Big Ideas

• The creative process and how that can be fueled by openness to new ideas. [06:49]
• Keeping a “lead sheet” to keep track of contacts and future opportunities. [10:07]
• The immense value in media training. [22:13]

Links

Leave Your Mark Book

Leave Your Mark Podcast

Forbes Article – How You Know You’re Not Meant To Be An Entrepreneur

Own The Room Training