In this episode, Rory meets Jasper Martens, the Chief Marketing Officer at Pension Bee.
Pension Bee launched in 2015 after CEO and Co-Founder, Romi Savova, who had previously worked at Goldman Sachs and Morgan Stanley, had difficulties transferring her own pension. Jasper reveals that many of their over 1 million new customers didn’t realise the tax benefits and contributions that come from having the right pension arrangements and why Pension Bee is now on a mission to make the process easier to understand and keep track of.
With brand awareness in the UK now over 50%, Jasper explains the biggest marketing challenge for Pension Bee and why they've sponsored a Premier League football team.
In the Top Two Challenges, Jasper talks about the future challenges for Pension Bee and the pension industry as a whole.
Quite apart from the marketing insights revealed, this conversation will give you food for thought about your own pension arrangements.
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