PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe.
This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is! Acast is the hosting distribution and monetization platform for podcasts across the open ec ... Show More
Mar 18
Beyond Downloads: Rethinking Podcast Measurement
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jonas Woost, Co-Founder of Bumper, to explore how podcast measurement is evolving beyond traditional metrics. Jonas shares how shifting from downloads to deeper consumption data can unlock mor ... Show More
49m 29s
Feb 18
Attribution in the Age of Audio and Video
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Bryan Barletta, Founder of Sounds Profitable, to discuss how podcast attribution has evolved and what measurement really looks like in a world where audio and video are converging. Attribution ... Show More
42m 51s
Oct 2018
#233: Podcasting 101: From Creation to Promotion
This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ... Show More
49m 46s
Oct 2021
How Do I Get Social Media Followers to Listen to My Podcast!?
#1190 Today we're talking with Gillian Tietz from Sober Powered. Gillian is an amazing person who's helping loads of people get sober with the help of her scientific background, through her podcast, website, Facebook group, and Instagram. I'm so proud of what Jillian is doing wit ... Show More
22m 54s
May 2024
Why Every Entrepreneur Should Have a Podcast with Dave Jackson
Dave Jackson is the founder of the School of Podcasting, Head of Podcast Education at Libsyn, 2018 Podcast Hall of Fame Inductee, and author of the book Profit From Your Podcast. Top 3 Value Bombs 1. Being on YouTube is fantastic, but it is not mandatory. You can thrive with just ... Show More
19m 13s
<p dir="ltr" role="presentation"><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Want to grow your podcast in 2024? We've got you covered with some simple strategies very few ... Show More
