JC Lapierre, U.S. Chief Strategy and Communications Officer at PwC, has been with the company for decades and continues to lead by example, offering real mentorship opportunities to her team. She also talks about some of the benefits of increased data transparency for all players, the need for great communication in a large organization, and how she thinks a ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Dec 2020
How to Design Better Team Performance w/ Monica Gibbs, Performance By Design
<p>In this episode, we chat with <a href='https://www.linkedin.com/in/monicagibbschrl/'>Monica Gibbs</a>, a highly regarded recruiter, speaker, author and wellness consultant who is passionate about helping organizations attract and retain top talent. She is one of the only recru ... Show More
17m 12s
Jun 2023
The Art of Persuasion: Building Buy-In and Inspiring Teams for Success W/ Alastair Wood
Have you ever needed to persuade someone to join your team or convince them to support a project? How did you approach the situation, and what did you learn from it? In this interview, we have the privilege of talking to Alastair Wood, Vice-President & General Counsel at Rhino a ... Show More
21m 45s
Feb 2023
How To Be The Leader People Follow
Jeff Gibbard joins our host, Diane Helbig to discuss what every new manager needs to know before their first day, what our culture gets dead wrong about leadership, and how "Lovable Leadership" might fix what’s wrong with work.
Jeff Gibbard is the author of The Lovable Leader, a ... Show More
40m 13s
Jan 2024
The Power of Email Marketing
In this episode of "Accelerate Your Business Growth," host Diane Helbig is joined by email marketing expert Andriy Boychuk. They delve into the current state of email marketing, its effectiveness for small businesses, and the essential elements of a successful email marketing cam ... Show More
24m 33s
Feb 2022
TCC Podcast #276: Changing Human Behavior, Creating a Minimum Viable Product, and Social Media Strategy with Esai Arasi
On the 276th episode of The Copywriter Club Podcast, Esai Arasi hops on the show. Esai is a Social Media Manager and Strategist who helps copywriters with their content strategy to get the most out of their content. Social media has the potential to expand your reach and connect ... Show More
1h 49m
Jul 2021
Creating a Sense of Belonging w/ Nicole Fernandes and Mike Hoffmann, Blu Ivy Group
<p>There was a time when compensation and benefits were all that mattered to employees. Today, however, they look for much more from their employers; not least of all, they seek an emotional connection and a sense of belonging.</p><p>In this HRchat episode, we talk about shaping ... Show More
29m 21s