Back in the day, press releases were typed up then mailed or faxed out to news organizations. Today, thankfully, we can toss the snail mail and fax machines and email them out. But because of the changes in technology, communications professionals need to change their methods if they want their news releases to get picked up by the media and published. How ... Show More
Nov 12
PR in the Age of GEO: How to Make Sure AI Gets Your Story Right
<p>You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job.</p><p>GEO, or <em>Generative Engine Optimization</em>, is not another passing b ... Show More
35m 4s
Dec 2021
Listening and Adapting in a More Personalized Market with JC Lapierre, U.S. Chief Strategy and Communications Officer at PwC
<p>Mentorship is a sexy topic that gets thrown around in a lot of interviews, but this week’s guest does more than just talk about it. We caught up with her <a href="https://www.linkedin.com/in/jc-lapierre/">JC Lapierre</a>, the U.S. Chief Strategy and Communications Officer at < ... Show More
47m 7s
Nov 2022
How tech PR's job changed in 2022
Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.
This is our Wednesday show, where we niche down to a single person, think about their work and unpack the rest. This week, Natasha interviewed ... Show More
36m 20s