Nik Sharma, “The DTC Guy,” has spent his career growing consumer brands. He shares his marketing playbook of organic content and paid media strategies.
Jul 28
The Skin Care Brand That Refused To Compromise for 30 Years
Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on ... Show More
39m 6s
Jul 23
Branding for the AI Era: How Herman Scheer Designs Products That Stand Out in a Crowded Digital World
In a crowded market, copying products has become effortless. Herman Scheer cofounder John Scheer explains why building a strong, clear brand is an entrepreneur’s last line of defense. By rooting messaging in human truth and optimizing copy for AI search tools, he reveals how mode ... Show More
32m 16s
Jun 2023
Nik Sharma, Forbes 30 Under 30 Member & CEO of Sharma Brands, On Growing Your Business Through Digital Marketing
Today, I’m excited to share my conversation with master marketing consultant and the CEO of Sharma Brands, HOOX, and 1180, Nik Sharma. His impressive client list includes Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and many more! Throughout our cha ... Show More
45m 52s
Jan 2025
Where Sales and Brand Marketing Intersect
ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Thom ... Show More
36m 58s
Apr 2024
Insights from Leading Marketing Strategies at Lyft & OpenTable
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of ... Show More
14m 23s
Jun 2023
Your Guide to Experiential Marketing - 10 Insider Tips and Tricks for a Successful Brand Roadshow with Ray Sheehan
Ray Sheehan is the Owner of Old City Media, a North American event production and experiential marketing agency. Top 3 Value Bombs: 1. Being an entrepreneur allows you to think of ways to grow and build. 2. When searching for events, festivals, or retail partners, it is crucial t ... Show More
21m 20s
Jun 2024
3 Pieces of Marketing Advice for Every Business Owner
<p>Today's video is an interview Gary did with Ken Moskowitz for his podcast Ad Nerds. They discuss various aspects of marketing, branding, and the use of social media for business growth.
Gary emphasizes the importance of organic social content on platforms like TikTok, Lin ... Show More
10m 26s
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s