The PR Week: 8.24.2023 - Catherine Fryma...

The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI. He talks all about AI — from where it’s most useful for agencies and their clients to where it’s overhyped — and di ... Show More

The latest guest on The PR Week is helping explain fusion to the world and why it might soon be a part of people’s everyday lives. Joe Paluska is chief marketing officer of Commonwealth Fusion Systems, which spun out of the Massachusetts Institute of Technology and is now the wor ... Show More

“PR is no longer that last mile. We’re the starting point in many initiatives.” Chris Foster, CEO of Omnicom Public Relations (OPR), spoke those words as he sat down with PRWeek in Cannes. This was evident in the many PR-led Cannes Lions award victories. It was equally apparent a ... Show More

Mattel CEO Ynon Kreiz speaks on the company's Q4 results, the success of the Barbie Movie, and the company's outlook for 2024 with Bloomberg Businessweek hosts Carol Massar and Tim StenovecSee omnystudio.com/listener for privacy information. 

With Barbie, Taylor Swift, and Beyonce leading the way, women’s spending power is making the economy go ‘round. Plus: How to ease return-to-office pain and the challenges ahead of AI-generated music. Recorded in front of a live audience at Inbound in Boston.  Join our hosts Mark ... Show More

Whirlpool Corp CEO Marc Bitzer discusses earnings and seeing soft discretionary purchases from shoppers but a strong replacement business. Mattel CEO Ynon Kreiz talks about earnings and the impact of the Barbie movie on sales. Bloomberg Businessweek Editor Joel Weber and Pat Regn ... Show More

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing ... Show More

We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key bu ... Show More

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ... Show More

<p>“Barbie” is premiering this weekend and is trying to pull off a seemingly impossible task: taking a doll best known for reinforcing conventional stereotypes of women and rebranding it as a symbol of feminism, all without coming off as a shameless ad for the doll’s maker, Matte ... Show More

<p>Bloomberg Markets with Carol Massar and Cory Johnson. GUEST: Lindsey Rupp Specialty Retail Reporter Bloomberg News Discussing her Material World podcast on "The Rise, Fall and Attempted Resurrection of Barbie" with Bloomberg News Global Business Reporter Matt Townsend.</p><p>S ... Show More

The Junior Mafia talks to Howatson+Company Planning Director, Georgia Pritchard. We unpack the branding phenomenon that is Barbie, the marketing brilliance of Taylor Swift, feminism, pop culture, and why rich people are now popular culture's biggest enemy.