The PR Week: 8.24.2023 - Catherine Fryma...

This week’s episode of The PR Week comes to you from the PRWeek Conference in Chicago, focused on navigating the comms revolution. PRWeek associate news editor Jess Ruderman and reporters Jeremy Sodergren and Julia Walker catch up with leaders from Patagonia, McDonald’s, E.l.f. B ... Show More

On this week's episode of The PR Week, Andrew Bowins of RestlessUrban joins us in the studio to chat about building a lifestyle brand for adults over 50 and how that demographic’s social media and AI usage is evolving. He also discusses why working with agencies and corporations ... Show More

On this week's edition of The PR Week, Nick Ashooh, senior director of corporate and executive communication at APCO, joins us to talk about corporate reputation, what it takes to navigate today's complex stakeholder environments and working in Saudi Arabia. Plus, the biggest mar ... Show More

Mattel CEO Ynon Kreiz speaks on the company's Q4 results, the success of the Barbie Movie, and the company's outlook for 2024 with Bloomberg Businessweek hosts Carol Massar and Tim StenovecSee omnystudio.com/listener for privacy information. 

With Barbie, Taylor Swift, and Beyonce leading the way, women’s spending power is making the economy go ‘round. Plus: How to ease return-to-office pain and the challenges ahead of AI-generated music. Recorded in front of a live audience at Inbound in Boston.  Join our hosts Mark ... Show More

Whirlpool Corp CEO Marc Bitzer discusses earnings and seeing soft discretionary purchases from shoppers but a strong replacement business. Mattel CEO Ynon Kreiz talks about earnings and the impact of the Barbie movie on sales. Bloomberg Businessweek Editor Joel Weber and Pat Regn ... Show More

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing ... Show More

We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key bu ... Show More

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ... Show More

<p>“Barbie” is premiering this weekend and is trying to pull off a seemingly impossible task: taking a doll best known for reinforcing conventional stereotypes of women and rebranding it as a symbol of feminism, all without coming off as a shameless ad for the doll’s maker, Matte ... Show More

<p>Bloomberg Markets with Carol Massar and Cory Johnson. GUEST: Lindsey Rupp Specialty Retail Reporter Bloomberg News Discussing her Material World podcast on "The Rise, Fall and Attempted Resurrection of Barbie" with Bloomberg News Global Business Reporter Matt Townsend.</p><p>S ... Show More

The Junior Mafia talks to Howatson+Company Planning Director, Georgia Pritchard. We unpack the branding phenomenon that is Barbie, the marketing brilliance of Taylor Swift, feminism, pop culture, and why rich people are now popular culture's biggest enemy.