You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last on the market?
Join our hosts Jon Weigell and Juliet Bennett, as they take you through our most interesting stories of the day.
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