As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authe ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Nov 2023
Redefining the Marketing Industry's Most Important Metric
<p>Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.</p> ... Show More
17m 7s
Jul 2021
Companies Have Lost the Distinction Between Data and Information
This week, NYU Stern School of Business finance professor Aswath Damodaran, joined to talk about why corporate earnings reports and regulatory filings keep getting longer, and why it's not necessarily a good thing for investors. Professor Damodaran explained why he thinks we are ... Show More
27m 27s
Aug 2022
DoorDash’s VP of Analytics & Data Science, Jessica Lachs on Leveraging Data to Delight Customers Despite a Challenging Supply Chain
<p>Who’s hungry? Thanks to delivery apps like DoorDash, it’s never been easier for modern consumers to satisfy almost any craving in just a few taps. At the helm of <a href="https://www.doordash.com/">DoorDash</a>’s data organization is VP of Analytics & Data Science, <a href="ht ... Show More
45m 58s
Dec 2021
The Top Trends in 2022 for Data Leaders from DataRobot, Databricks, and Google
<p>At the end of every year, you’re probably asking the same questions we are. What are the big changes coming next year? How do I stay ahead of them? And what’s separating real trends from the hype?</p><p>To answer these questions, we are excited to bring together some of the to ... Show More
1h 12m
<p class="p02" style="text-align: left;"><a href= "https://twitter.com/jflomenb">Jake Flomenberg</a> is a Partner @ <a href="https://www.accel.com/">Accel</a>, one of the top performing venture funds of the last decade with investments in the likes of Dropbox, Slack, Facebook, De ... Show More
