It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introduci ... Show More
Yesterday
Victoria's Secret Pink's Gen-Z-focused holiday strategy, with president Ali Dillon
Pink wants to be the first stop on a Gen-Z shopper’s trip to the mall this holiday season. To get there, the Victoria’s Secret-owned brand is expanding beyond the pajamas, fleece and intimates it is best known for, using accessories, denim, beauty and collaborations to position i ... Show More
37m 47s
Jul 3
Oner Active's Krissy Cela on leveraging ambassadors to surpass the $200 million mark
Krissy Cela, the fitness influencer and founder of the activewear brand Oner Active, spent 10 years building up her expertise as a creator before finally launching her brand. That time spent researching, getting to know the community, and building an audience has paid off. Just s ... Show More
27m 49s
Jun 2021
Fashion’s new tastemakers
On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Jenny Campbell, CMO of Kate Spade, and PayPal’s Greg Lisiewski on fashion’s outlook led by Gen Z trend setters. Gen Z set industry trends. That’s influenced how Kate Spade shows up ... Show More
24 m
Jul 2024
Why the Fashion Industry Needs a Makeover
<p>In a special episode, BoF founder and editor-in-chief Imran Amed joins Bob Safian on the Rapid Response podcast, part of the respected Masters of Scale series.</p><br><p>“The most interesting thing you can do, if you look at historical photos going back 50 or 100 years, is to ... Show More
30m 50s
Nov 2024
Creative Fashion Brand Partnerships
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the ... Show More
23m 57s
Jul 2024
Rapid Response: Why the fashion industry needs a makeover, with Imran Amed
The fashion world is at a sudden inflection point. Big luxury players are struggling, e-commerce markets are floundering, and ultra-fast players like Shein are disrupting. The Business of Fashion’s Imran Amed takes us inside the tumult, providing a framework to understand the tre ... Show More
29m 52s
Oct 2025
Weekly podcast – What circular fashion can learn from tech and energy
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<p>This week: Barry McGeough, group vice president of innovation and strategy at AmeriCo Group, talks with Innovation Forum's Niamh Campbell to discuss why applied innovation will be key to tackling fashion’s waste crisis. From biotech to AI, they discuss how lessons from ... Show More
25m 44s
<p><em>BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry. </em></p><br><p><strong>Background</strong>: </p><br><p>As chatter around NFTs, virtual reality and the metaverse dies down, ... Show More
<p><em>Ahead of New York Fashion Week, The Washington Post’s Rachel Tashjian speaks with BoF’s founder and editor-in-chief Imran Amed about how the industry is changing post-pandemic. </em></p><br><p><strong>Background:</strong></p><br><p>There's a good reason why ... Show More
