logo
episode-header-image
Nov 2024
23m 57s

Creative Fashion Brand Partnerships

I Hear Everything
About this episode

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the reach and impact brands need in today's marketing landscape. Today, Shayna discusses creative fashion brand partnerships. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Feb 2025
The Brand Power of Retail Pop-ups
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More
20m 13s
Feb 2025
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More
29m 36s
Feb 2025
How GLI Takes Incredible Technical Things and Makes Them Understandable
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More
9m 31s
Recommended Episodes
Nov 2024
The BEST Marketing Strategies for Emerging Fashion Brands with Samantha Mellone of Coco Marketing
<p>Find the free resources mentioned on this episode here----&gt; <a href="https://www.makegoodfashion.com/free-fashion-resources" rel="noopener noreferrer" target="_blank">https://www.makegoodfashion.com/free-fashion-resources</a></p><br><p>In today’s episode, I’m joined by Sama ... Show More
54m 33s
May 2025
Navigating the Digital Marketing Landscape with Kick Charge Creative
<p dir="ltr">In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand ... Show More
1h 3m
Aug 22
6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342
What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think. Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or ... Show More
36m 1s
Jan 2025
Has DTC Marketing Peaked
<p>Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplic ... Show More
22m 48s
Jun 2025
How to grow a marketing freelancer / consultancy business in 2025 - Mel Barfield & Ben McKinney
Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with t ... Show More
57m 35s
Dec 2022
Building a Viral Tik Tok Product with Michael Malinsky
<p>#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder &amp; CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share &amp; talk about with friends, and made you want to return ... Show More
23m 33s
May 2025
Mastering Social Media for Your Brand: Insights from Zoila Castro of Nomad Agency
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesIn this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for ... Show More
1h 7m
Mar 2025
The art of marketing — for good | Raja Rajamannar
<p>Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit ... Show More
16m 54s
Nov 2024
Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance
For 90 years, Amica Insurance only accepted new customers through referrals. Then they opened their doors to everyone—and discovered they had less than 3% national brand awareness. For a direct-to-consumer insurance company, this sparked a complete marketing transformation.<br /> ... Show More
39m 21s
Apr 2025
Launching a Niche Amazon Brand
<p>How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche ... Show More
18m 3s