What Does a Bad Search Term Look Like? (...

Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode a ... Show More

What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences ... Show More

There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automat ... Show More

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second l ... Show More

Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ... Show More

Google is now facing antitrust scrutiny at a level it's never experienced before, from both sides of the political aisle. Which means we’re in an unprecedented moment that could define the company, our economy, and our daily lives for years to come. In our season finale, we explo ... Show More

Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to co ... Show More

We've launched a new premium feed called Incognito Mode. It includes bonus episodes of Search Engine and some other very special features. We're including a preview episode here: an interview with a very candid, high-level drug dealer about adulterants in the illicit drug supply. ... Show More

Before Google, there were half a dozen search engines to choose from. What happened to them? How did Google pass them by to become a multibillion dollar company? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy inform ... Show More

Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's ... Show More

Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads. Go Premium! No ads, more stories, and extended d ... Show More

What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO ... Show More