What Does a Bad Search Term Look Like? (...

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you ca ... Show More

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention.Try Opteo f ... Show More

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you ... Show More

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second l ... Show More

Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ... Show More

Google is now facing antitrust scrutiny at a level it's never experienced before, from both sides of the political aisle. Which means we’re in an unprecedented moment that could define the company, our economy, and our daily lives for years to come. In our season finale, we explo ... Show More

Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to co ... Show More

Before Google, there were half a dozen search engines to choose from. What happened to them? How did Google pass them by to become a multibillion dollar company? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy inform ... Show More

Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads. Go Premium! No ads, more stories, and extended d ... Show More

What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO ... Show More

Chaque année en décembre, Google dévoile les mots les plus tapés dans le moteur de recherche par les Français en 2021. On va s’intéresser dans ce podcast aux recettes et produits qui ont le plus été recherchés dans Google. Voir Acast.com/privacy pour les informations sur la vie p ... Show More

On December 2nd, 2020, Dr. Timnit Gebru - co-lead of Google’s Ethical AI team - got an email that said Google had accepted her resignation. A resignation she didn’t think she made. Her exit is just the latest sign of the crisis unfolding within Google — a loss of trust between ma ... Show More