logo
episode-header-image
Jul 2023
15m 33s

Why YouTube Needs To Be Part of Your SEO...

I Hear Everything
About this episode
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, discusses why YouTube needs to be part of your SEO strategy. 
Up next
Nov 21
How do you roll out embeddings across your product catalog?
<p>Enterprise e-commerce sites struggle to leverage product catalog data effectively for search optimization. Ryland M Bacorn from Boca De shares his proven framework for implementing vector embeddings across large-scale product catalogs, demonstrating measurable improvements in ... Show More
8m 5s
Nov 20
SEOs building lightweight tools in IDEs - trend or trash?
<p>70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland M Bacorn, technical lead at Boca De, has successfully implemented vector embedding systems that improved site search relevance by 40% and increased cross-sell conversions for major retail clien ... Show More
5m 52s
Nov 19
Embedding analysis will be a core part of enterprise SEO in the next two years?
<p>SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-building has become essential for SEO career advancement, with automation workflows now driving scalable enterprise search operatio ... Show More
2m 46s
Recommended Episodes
May 2023
YouTube Content Strategy for Businesses
<p>Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? To discover a YouTube content strategy for businesses, I interview Nate Black.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://chan ... Show More
42m 30s
Dec 2022
The ultimate guide to SEO | Ethan Smith (Graphite)
<p>Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff ... Show More
1h 30m
Oct 2020
YouTube Video Strategy: How to Grow a Business With YouTube
Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, in this episode I interview Sunny Lenarduzzi. Sunny is a YouTube marketing expert who helps entrepreneurs next-level ... Show More
45m 42s
Jan 2021
How to Get More Views on YouTube: Strategy From a Top Creator
Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, in this episode I interview Justin Brown. Justin is a YouTube expert and video strategist who helps businesses grow an au ... Show More
47m 58s
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mar ... Show More
43m 58s
Jun 2023
Using YouTube Analytics to Improve Your Video Strategy
<p>Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href= ... Show More
48m 19s
Mar 2021
YouTube Shorts: The Opportunity for Creators and Businesses
Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? To explore what YouTube shorts are and how marketers can take advantage of this new content type on YouTube, I interview Derral Eves. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Derral E ... Show More
50m 11s
Oct 2020
Growing on YouTube: How to Develop a Loyal Following
Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube? To explore how to grow and develop a loyal fan base on YouTube, in this episode I interview Cathrin Manning. Cathrin is a YouTube expert who teaches small YouTubers how to gro ... Show More
44m 35s
Jun 2022
YouTube for Business: The Easy Path to Content
<p>Are you struggling with creating YouTube content that helps your business? Want a better way to make content that converts? To discover some of the most common mistakes people make on YouTube and how to create better content for your audience, I interview Evan Carmichael.</p>< ... Show More
43m 53s
Jan 2024
Mastering SEO and Accessibility, with Rejoice Ojiaku
As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Co ... Show More
27m 41s