Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second largest search engine behind Google and offers immense potential for driving organic traffic, engaging with audiences, and enhancing overall SEO efforts. Today, Gabrielle discusses why YouTube needs to be part of your SEO strategy. Show Notes
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