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Jul 2023
15m 33s

Why YouTube Needs To Be Part of Your SEO...

I Hear Everything
About this episode
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, discusses why YouTube needs to be part of your SEO strategy. 
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Today
The advantage of a traditional product marketing background?
Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multi ... Show More
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Yesterday
One SEO habit marketers should stop doing
AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after scaling global growth operations and serv ... Show More
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