This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chriss ... Show More
Sep 8
Ep. 369: Why Are We Getting Dumber? A Debate.
<p>IQ scores had been steadily rising since WWII. But, more recently, this phenomenon has stopped. Since 2010, we’ve actually been getting dumber. In this episode, Cal gets into the common theories for why this is true before offering his own take, which leads to some practical ... Show More
1h 33m
Aug 13
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatG ... Show More
30m 56s