Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compelling offers. Jason shares his wisdom on the significance of reputation in business, asserting that it can do 90% of the heavy lifting in certain circles. He also introduces the "Statue of Liberty Close" strategy and underscores the value of "fitting advice" tailored to individual situations. Jason's ends with his powerful mantra: "Just ship. Get it out the door and then make it better."
Chapters:
- 00:00:00 Dive into Webinar Marketing with Jason Fladlien
- 00:03:12 Crafting User-friendly Webinars: Case Study on Shopify's Storefront
- 00:07:45 Mastery in Digital Marketing: The Continuous Journey
- 00:12:09 Pinpointing Your Perfect Webinar Audience
- 00:14:14 The Art of Crafting Compelling Offers & Bonus Packages
- 00:17:00 Delving into Audience Psychology for Boosted Conversions
- 00:18:46 Webinar Timing: Finding the Sweet Spot
- 00:20:30 Navigating the Landscape of Selling Webinar Programs
- 00:21:52 The Evolution of Selling: From Sales Teams to Automated Webinars
- 00:25:30 Engaging Skeptical Audiences: Sourcing the Right Traffic
- 00:28:37 Gaining the Competitive Edge in Webinar Marketing
- 00:30:56 Harnessing Influence & Quality for Business Triumphs
- 00:32:02 Engaging Past Prospects: A Strategy for Reviving Interest
- 00:34:32 Building a Legacy: The Power of Business Reputation
- 00:39:57 Deal-making 101: Balancing Persistence and Patience
- 00:43:57 Experimenting in Marketing: Calling All Risk-Takers!
- 00:45:10 Key Strategies for Multi-faceted Webinar Success
- 00:50:15 Financial Planning: Securing a Prosperous Future through Webinars
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