Back on the show I’ve got one of my closest friends Andy McCloy and we dove into how we’d build the greatest coaching gym of the future based on what we know now and our combined 40 years in the gym industry.
Andy McCloy is the owner of BCI Sports Performance and Fitness, an Alabama-based fitness company providing a wide range of performance enhancement and strength training programs to clients ranging from high school and college players to pro athletes.
We dive into how we would build the most successful
IN THIS EPISODE YOU’LL LEARN:
- A recipe book and ingredients to build the greatest coaching gym of the future
- A path and playbook for any coach to build a gym with great client results and successful business, even if you don’t have a lot of money to invest
- The #1 missing ingredient Andy shares that most coaches are missing that will surprise you!
- The blueprint to create clarity and vision of your fitness career.
- Be REALLY good at the thing that you’re selling - training, FIRST.
- The EOS/Traction operating system for gym owners as Andy has modified it.
- Why every coach and gym owner MUST have a financial management system.
- The model of coaching for the gym of the future, what offerings do we plug in.
- How Andy sells a year long sports performance program at BCI rather than having seasonal offerings.
- The 4 front end offers that we use very successfully at our gyms to generate leads year round.
- Andy’s flagship transformation challenge and why he changes his mind on 6-week challenges and how he positions it.
- The Fat Loss Forever seminars that educate and drive clients into the gym.
- Facebook ads performance, when to use them, and how Andy approaches marketing with success at his gym.
- Why you should NEVER sell a trial for athlete memberships and the step-by-step process that Andy integrates.
- The most underrated marketing and positioning strategies for gyms that can help you stand out.
- The blueprint of how Andy created relationships in the community that led to a non-stop feeder system of athletes for his gym.
- Why it IS important to think of yourself as a media company to build the most successful business and brand.
- How Andy batches his media marketing, email marketing structure as well as “boots on the ground” marketing.
- Why you don’t need to do anything new, first you need to do things MORE and BETTER.
- My media strategy to create as much useful content, create value and get as many eyeballs as possible and generate more leads.
- What other revenue streams would we implement into the gym of the future to help clients get better results and make more gym profits.
- Supplements, apparel, cold plunges, VO2 max testing, blood work testing, physical therapy, etc - when and how to implement it into your gym.
- A framework to develop and educate your team so that they’re the best possible for the clients.
- Why hosting seminars and certifications in your gym becomes a foundation for growth of your team and business.
- Why you MUST use a scorecard and the key performance indicators every gym must track to have success.
LINKS & RESOURCES:
BCI Sports Performance and Fitness https://bodycreationsinc.com/
Andy McCloy Instagram https://www.instagram.com/andymccloy_bci/
Luka Hocevar Course www.LukaHocevar.com
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber