This season of Skill Up, we’re looking at social marketing. You want to always meet your customers where they already are. And it just so happens that over 30 billion users across all channels are on social, interacting with brands and communities. That’s a lot.
So before you start trying to market to all of them, you need to create a social media ... Show More
Jan 2021
How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy
Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantit ... Show More
12m 58s
Jan 2021
Why Sales Enablement is Critical For Revenue Growth
In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company.Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical funct ... Show More
8m 42s
Jan 2021
How to Help Your Sales Team Stay Productive During a Time of Change
According to Bryan Elsesser, the former Sr. Director of Sales at Aircall, 71% of salespeople are fatigued this year. Fatigue is a difficult problem to address, especially on a team where metrics are so important, but it’s not impossible. After landing in sales development, Brian ... Show More
11m 47s
Apr 2024
My Exact Social Media Posting Strategy
E298: My exact social media posting strategy, learned from posting for the last 545 consecutive days, over 1,100 posts. I never missed a day of posting. How I shoot, edit, and the settings I use to upload on all social media platforms. Instagram, TikTok, TwitterX, LinkedIn, Faceb ... Show More
5m 8s
Nov 2020
Why Social Media is the new Cable TV, with Chaordix CEO Terry Sydoryk
Like, follow, comment and subscribe. Those are four popular words among social media users today, brands included. And when you are a company looking to engage with your customers on a personal level or speak to them broadly, social media has become the No. 1 place to achieve tho ... Show More
56m 6s