Send us Fan Mail Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influe ... Show More
Oct 20
One brand, four generations: Why trust doesn't transfer
Send us Fan MailIn this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise. Tune in to learn more!Meet our guest:Our guest is Mari ... Show More
31m 15s
Oct 13
The AI trust problem: Can you trust your AI?
Send us Fan MailIn this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human j ... Show More
27m 3s
Oct 6
Is your brand PR ready? 5 steps for the AI era
Send us Fan MailIn this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, an ... Show More
12m 44s
Dec 2020
How to lead in a crisis | Amy C. Edmondson
How do you lead in times of absolute upheaval, when you can't predict what change could come tomorrow? With humility, transparency, and urgency, says leadership researcher Amy C. Edmondson, because these are the ingredients that make a workplace psychologically safe. After the ta ... Show More
10m 58s
Mar 2021
TED Business: How to Lead in a Crisis
Today, something a little different: An episode of TED Business, another podcast from the TED Audio Collective. How do you lead in times of absolute upheaval, when you can't predict what change could come tomorrow? With humility, transparency, and urgency, says leadership researc ... Show More
11m 47s
Jan 2025
L.A. Mayor Karen Bass is Bad in a Crisis. Here's Why
<p>The episode examines the mismanagement of communication during the recent LA wildfires, focusing on Mayor Karen Bass's absence during the crisis and the subsequent erosion of public trust. Key lessons in crisis communication emphasize the need for transparency, empathy, a ... Show More
21m 49s
Apr 2023
Suzy Deering: “I was at my best when I was challenged but not defeated. I could be transparent and vulnerable. That then led to empathy across the organization.”
According to Suzy Deering, we’re in a transformational leadership crisis. In this episode, we chat with the prolific CMO on what she’s learned about fostering trust at the helm of major brands like Ford, eBay and Verizon and why fear can paralyze change in organizations. We also ... Show More
35m 15s