Violette_FR, born out of Violette's meteoric rise in the beauty industry, gained recognition after being featured by Vogue France. With an impressive career working with renowned brands like Dior, La Mer, Estee Lauder, and Guerlain, Violette decided to venture into her own creative space. In 2016, she launched her YouTube channel, fostering a vibrant community of beauty enthusiasts. 2021 marked the debut of VIOLETTE_FR, her multi-category vegan beauty brand. Inspired by those seeking a natural yet creative aesthetic, the brand focuses on individuality, efficacy, efficiency, luxury, and accessibility. Violette prioritizes clean, highly pigmented formulas and environmentally conscious packaging, earning the brand popularity among celebrities such as Rosie HW, Drew Barrymore, Joan Smalls, Jen Atkin, Jessica Alba, Karlie Kloss, and more.

In this episode, Violette also discusses:

How she did it her way in beauty with no real training and a background in fashion and art
The importance of celebrating individuality and differences, rather than fixating on trends.
Moving to the US and building the brand in a “French car with American gas”
Creating truly innovative products like the new invisible bandage gel
What’s next for Viollete

We hope you enjoy this episode and gain valuable insights into Violette’s journey and the growth of VIOLETTE_FR. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out VIOLETTE_FR at www.violettefr.com and on Instagram at @violette_fr

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