Ethan Khoza is a player development coach in State College PA, he's not your typical PDC. He does things "against the grain" and steers away from the more traditional approach on-court training, but what separates him the most is his passion for and ability to communicate with his athletes and figure out what they need
Ethan talks a lot about emotional intelligence and what exactly that means for both coaches and players, why it's so important to both possess and nurture emotional intelligence. Possessing extremely good emotional intelligence and being able to communicate extremely effectively alone will make you way better a lot of the coaches and trainers out there
You can know all the X's & O's but ultimately if you aren't able to communicate it properly and effectively to your crowd in a manner that they'll interpret it and apply it to to the court then none of the knowledge and experience you possess really matters
Check out Ethan on social and make sure to check out his podcast as well:
IG - https://www.instagram.com/visiondrivenbasketball/
YT - https://www.youtube.com/c/VisionDrivenBasketball
Podcast - https://podcasts.apple.com/us/podcast/the-vision-driven-basketball-training-podcast/id1508830824