An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads (U Hawaii Press, 2022) details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. Th ... Show More
Nov 22
John Bodnar, "Divided by Terror: American Patriotism after 9/11" (UNC Press, 2021)
September 11th, 2001 marked the beginning of the so-called war on terror, but the attacks of that day also re-ignited battles over the nature of American patriotism. In Divided by Terror: American Patriotism after 9/11 (UNC Press, 2021), Professor John Bodnar argues that the natu ... Show More
1h 8m
Nov 22
Oana Godeanu-Kenworthy, "Videotape" (Bloomsbury, 2025)
Over the span of a single decade, VHS technology changed the relationship between privacy and entertainment, pried open the closed societies behind the Iron Curtain, and then sank back into oblivion. Its meteoric rise and fall encapsulated the dynamics of the '80s and foreshadowe ... Show More
44m 53s
Nov 21
Jasbeer Musthafa Mamalipurath, "TEDified Islam: Postsecular Storytelling in New Media" (Palgrave Macmillan, 2024)
Jasbeer Mamalipurath’s TEDified Islam: Postsecular Storytelling in New Media (Palgrave Macmillan, 2024) is the first of its kind in-depth examination of the TedTalk phenomenon and in particular how Islam and Muslim experiences are represented in these talks. Mamalipurath argues t ... Show More
1h 14m
Aug 2023
Olga Fedorenko, "Flower of Capitalism: South Korean Advertising at a Crossroads" (U Hawaii Press, 2022)
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads (U Hawaii Press, 2022) details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions abo ... Show More
1h 18m
Sep 2022
NBN Classic: Mark Bartholomew, "Adcreep: The Case Against Modern Marketing" (Stanford Law Books, 2017)
This episode proved remarkably popular, so we're reposting it as an NBN classic for those who missed it the first time.
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"―mod ... Show More
1h 11m
Apr 2022
Tim Hwang, "Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet" (FSG Originals, 2020)
In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals, 2020), Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of c ... Show More
47m 39s
Jan 2023
Hallyu: How the Korean Wave Is Sweeping Global Culture
<p><strong>Background</strong>:</p><p> </p><p>The Korean cultural wave, also known as <em>Hallyu</em>, has become worldwide sensation a in recent years, with Korean art, music, drama, food and more sweeping the globe. Thanks to the fervour over the likes of K-pop and K-beaut ... Show More
22m 3s
Apr 2021
Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)
Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020).
Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publ ... Show More
32m 59s
Oct 2021
CLM S5#9 – B.Courmont – "Squid Game, K-pop, Parasite : Corée du Sud, superpuissance du soft power ?"
« Squid Game », « Parasite », BTS ou encore « Gangnam Style », la culture coréenne rencontre un franc succès sur la scène internationale. Apparue dans les années 1980 avec la démocratisation et l’essor économique du pays, l’« Hallyu », la vague d’engouement générée par l’industri ... Show More
26m 24s