According to the latest industry statistics, the global influencer economy grew from $1.7 billion in 2016 to $21.1 billion in 2023 — and it's only expected to grow exponentially from here with advances in artificial intelligence. In 1988, Noam Chomsky and Edward S. Herman investigated how mass media sways audiences to conform to social norms without coercion ... Show More
Nov 20
Are Big Tech’s Regulators “Cowards”? ft. Tim Wu
<p>Did you know Amazon makes $37 billion <i>a year—</i>more than double the revenue of all the newspapers in the world combined—from its sponsored results alone? Yes, the same, spammy, sponsored results at the top of a search that bilk shoppers with fake or low-quality items and ... Show More
1h 2m
Nov 6
Why Economists Should Care About Inequality, with Branko Milanovic
<p>Recently, Bethany and Luigi joined economist and wealth inequality expert Branko Milanovic in front of a live audience at the Aspen Ideas Festival to explore how capitalism, democracy, and income inequality interact. Together, the three discussed the pervasiveness of income in ... Show More
46m 41s
Oct 30
Nobel Economist Reveals Why Economic Models Keep Failing Us, ft. Richard Thaler
<p>Standard economic theory informs how we think about business strategy and the economy and presumes that people are selfish, have well-defined preferences, and consistently make welfare-maximizing choices. In other words, we are rational. But what if that is not the case?</p><p ... Show More
45m 59s
Nov 2023
The Truth About Influencers and Brand Deals
For the FULL story, preorder my memoir “Semi-Well-Adjusted Despite Literally Everything” here: https://bit.ly/semiwelladjusted Every time we scroll, we’re bombarded with ads and sponsored content. Much of this is delivered directly by social media influencers, including child inf ... Show More
16m 59s
Nov 2021
Business Weekly: Nudge Theory and How to Change Behaviours with Richard Thaler
Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nud ... Show More
49m 27s
Apr 2021
Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)
Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020).
Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publ ... Show More
32m 59s
Oct 2021
Amanpour: Keith Ellison, Rana Foroohar, Eric Klinenberg, Dave Eggers
Be it police violence, racism, voting rights and climate change, Minnesota Attorney General Keith Ellison’s career puts him at the heart of so many issues we’re grappling with. Now, he is taking big oil to court because 'we can't expect them to grow a conscience.’ He joins Bianna ... Show More
56m 53s