This episode proved remarkably popular, so we're reposting it as an NBN classic for those who missed it the first time.
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"―modern marketing's march to create a world where advertising can be expected anywhe ... Show More
Today
Andreas Killen, "Nervous Systems: Brain Science in the Early Cold War" (Harper, 2023)
In this eye-opening chronicle of scientific research on the brain in the early Cold War era, the acclaimed historian Andreas Killen traces the complex circumstances surrounding the genesis of our present-day fascination with this organ.
The 1950s were a transformative, even revol ... Show More
53m 20s
Yesterday
John L. Rudolph, "Why We Teach Science (and Why We Should)" (Oxford UP, 2023)
Today I talked to John L. Rudolph about his book Why We Teach Science (and Why We Should) (Oxford UP, 2023). Few people question the importance of science education in American schooling. The public readily accepts that it is the key to economic growth through innovation, develop ... Show More
36m 54s
Jan 28
LiLi Johnson, "Technologies of Kinship: Asian American Racialization and the Making of Family" (NYU Press, 2025)
Delving into the complex interplay of race, kinship, and technology, Technologies of Kinship: Asian American Racialization and the Making of Family (NYU Press, 2025) challenges conventional notions of racial identity in an era of advanced genetic testing. As Author LiLi Johnson a ... Show More
1h 11m
Apr 2022
Tim Hwang, "Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet" (FSG Originals, 2020)
In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals, 2020), Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of c ... Show More
47m 39s
Aug 2023
Olga Fedorenko, "Flower of Capitalism: South Korean Advertising at a Crossroads" (U Hawaii Press, 2022)
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads (U Hawaii Press, 2022) details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions abo ... Show More
1h 18m
Aug 2023
Olga Fedorenko, "Flower of Capitalism: South Korean Advertising at a Crossroads" (U Hawaii Press, 2022)
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads (U Hawaii Press, 2022) details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions abo ... Show More
1h 18m
Feb 2022
A World Optimized by “Wants” Not “Likes” with Nathan Phillips, Co-founder and Director of Concept Design at Technology, Humans and Taste
<p>One of the biggest buzz words today is web 3.0. How is this interaction with consumers anywhere and everywhere going to change the way we do things? Every marketer is wondering where it’s going, and today I’ve found someone who is on the forefront of these marketing campaigns ... Show More
48m 57s
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
