logo
episode-header-image
Sep 2022
1h 11m

NBN Classic: Mark Bartholomew, "Adcreep:...

NEW BOOKS NETWORK
About this episode
This episode proved remarkably popular, so we're reposting it as an NBN classic for those who missed it the first time. Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"―modern marketing's march to create a world where advertising can be expected anywhe ... Show More
Up next
Nov 23
Heather Davis, "Plastic Matter" (Duke UP, 2022)
Plastic is ubiquitous. It is in the Arctic, in the depths of the Mariana Trench, and in the high mountaintops of the Pyrenees. It is in the air we breathe and the water we drink. Nanoplastics penetrate our cell walls. Plastic is not just any material—it is emblematic of life in t ... Show More
1h 1m
Nov 23
Tom White, "Bad Dust: A History of the Asbestos Disaster" (Repeater, 2025)
Once used extensively in schools, hospitals, and housing, asbestos has taken the lives of millions. Bad Dust: A History of the Asbestos Disaster (Repeater, 2025) by Tom White traces the international history of the asbestos disaster — from mining operations in apartheid South Afr ... Show More
39m 40s
Nov 22
Oana Godeanu-Kenworthy, "Videotape" (Bloomsbury, 2025)
Over the span of a single decade, VHS technology changed the relationship between privacy and entertainment, pried open the closed societies behind the Iron Curtain, and then sank back into oblivion. Its meteoric rise and fall encapsulated the dynamics of the '80s and foreshadowe ... Show More
44m 53s
Recommended Episodes
Apr 2022
Tim Hwang, "Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet" (FSG Originals, 2020)
In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals, 2020), Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of c ... Show More
47m 39s
Aug 2021
The Troubling Future of Advertising
<p>It's no secret that the ad industry is huge. Advertisers spend hundreds of billions of dollars each year attempting to convince people they should buy a given product or service -- and these same forces also work around the clock to leverage the latest in neuroscience and tech ... Show More
1h 4m
Aug 2023
Olga Fedorenko, "Flower of Capitalism: South Korean Advertising at a Crossroads" (U Hawaii Press, 2022)
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads (U Hawaii Press, 2022) details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions abo ... Show More
1h 18m
Aug 2023
Olga Fedorenko, "Flower of Capitalism: South Korean Advertising at a Crossroads" (U Hawaii Press, 2022)
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads (U Hawaii Press, 2022) details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions abo ... Show More
1h 18m
Jul 2019
#82 David Ogilvy (Ogilvy on Advertising)
What I learned from reading Ogilvy on Advertising by David Ogilvy. --- In my Confessions of an Advertising Man I told the story of how Ogilvy & Mather came into existence, and set forth the principles on which our early success had been based. What was then little more than a cre ... Show More
1h 3m
Feb 2022
[BEST OF] 5 Little-Known Facts About Consumer Behavior
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
52m 16s
Feb 2022
A World Optimized by “Wants” Not “Likes” with Nathan Phillips, Co-founder and Director of Concept Design at Technology, Humans and Taste
<p>One of the biggest buzz words today is web 3.0. How is this interaction with consumers anywhere and everywhere going to change the way we do things? Every marketer is wondering where it’s going, and today I’ve found someone who is on the forefront of these marketing campaigns ... Show More
48m 57s
Oct 2020
Smart Talks with IBM: Online Privacy is More Important Than Ever
How can advertising evolve to respect the growing privacy concerns of consumers? In this episode of Stuff to Blow Your Mind, Robert and Joe discuss the future of artificial intelligence in digital advertising with Sheri Bachstein, Global Head of Watson Advertising and The Weather ... Show More
34m 34s