Email automation can save you time and increase your revenue…how cool is that! There are so many different ways you can use automations at all stages of the donor journey. Here are five automations you can implement to help you grow your list, nurture your audience and keep them coming back for more.
What you'll learn:→ what is an automation? → creating a welcome sequence. → what to send after someone purchases from you. → lead magnets that help you grow your list. → building energy buzz with pre/post event emails. → creating a process for follow up after one on one conversations
Want to skip ahead? Here are key takeaways:[3:17] Email automations are emails that go in the background. They help you develop a deeper connection with your audience and are specific for the actions that your audience is taking. To set this up you'll need an email service provide. Some of my favorites are in the resources below. [6:06] Automation #1 – Welcome Sequence. This is the emails people get right after they have donated. It allows them to dive deeper into your organization and feel a part of your community. [8:13] Automation #2 – After a Purchase. This is in relation to a purchase like tickets or pet adoption etc. This isn't related to a donation. Think about how you can add value to them for the product they've purchased and build more trust and repeat purchases. [9:53] Automation #3 – A Lead Magnet. A lead magnet gives someone a resource or solution to a pain point in exchange for their email address. This can be a checklist, pdf, audio clip, etc. The important thing is that it gets you in front of your ideal audience. [11:53] Automation #4 – Pre/Post Event Emails. These are emails that your event attendees get prior to the event. This helps to create buzz and and energy for the event as well as provide important information they need to have fun! Then, after the event, having a serious of emails that shares results and how they can dive deeper with you moving forward. [15:41] Automation #5 – Follow up from one on one conversations. This might be the trickiest but this allows you to follow up with people you've had one on on conversations with that fit in a smiliar bucket. What you send them will vary based off the type of conversation. It can help you stay top of mind while still adding value.
ResourcesDigital Marketing Therapy Sessions ConvertKit* ActiveCampaign EP 122 | Building a Welcome Sequence with Sarah Cook [guide] 9 Ways You Can Raise More Money Online
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