Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters.
Building a Foundation for Sustainable Growth
Steven shares insights on:
- Why SEO is like investing in your retirement account for your nonprofit
- The importance of patience and consistency in your SEO efforts
- How to balance short-term paid strategies with long-term organic growth
Practical SEO Strategies for Nonprofits
Discover actionable advice for improving your website's search rankings:
- Crafting content that aligns with what your audience is actually searching for
- Leveraging free tools like Google Search Console and Google Analytics
- Optimizing your Google Business Profile for local nonprofits
Measuring Success and Adapting Your Approach
Learn how to:
- Track your SEO progress using key metrics and tools
- Identify which content is resonating with your audience
- Adjust your strategy based on real data and user behavior
Overcoming Common SEO Challenges
We address potential hurdles in implementing an SEO strategy:
- Balancing SEO efforts with other marketing priorities
- Staying motivated during the initial "sandbox" period for new websites
- Adapting to changes in search engine algorithms and user behavior
Whether you're new to SEO or looking to refine your current approach, this conversation offers valuable insights to help you increase your nonprofit's online visibility and connect with more supporters.
Want to skip ahead? Here are some key takeaways:
06:28 Understanding Organic vs. Paid Traffic Learn the difference between organic search results and paid advertising, and how they can work together in your digital strategy.
12:15 Essential SEO Tools for Nonprofits Discover free and paid resources to help you research keywords, analyze your website's performance, and track your progress.
19:36 Creating Content That Ranks Explore strategies for developing blog posts and web pages that address your audience's needs and align with popular search terms.
26:15 Optimizing for Local Search Understand how to leverage your Google Business Profile to improve visibility for local nonprofits and events.
Don't miss this opportunity to learn how SEO can help your nonprofit reach more people and make a bigger impact. Tune in for a conversation that could transform your approach to online visibility and donor engagement.
Resources
Google Ad Grant: https://www.google.com/grants/
Google Search Console & Analytics: https://search.google.com/search-console/about
SEMRush: https://www.semrush.com/
Ahrefs: https://ahrefs.com/
Steven Schneider
Steven is co-founder and CEO at TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies.
Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures via SEO – no paid ads, social media, or other strategies.
Today, TrioSEO creates content that converts browsers into buyers. Their team manages everything – the process is 100% hands-off for founders and CMOs
Learn more at TrioSEO.com
https://www.linkedin.com/in/schneis/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours