In this episode we find out how a sustainable denim brand is fighting against fast fashion.

We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people.

We cover some big topics in the eCommerce world!

The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity.

In this episode we discuss:

How sustainability can drive community
How to get organic conversions from TikTok
Why you need a ‘mission-first’ approach to product development
Practical tips for creating a community
Ways to implement authenticity in your marketing
How to get the most out of ChatGPT

Timestamps:

[00:29] The role of TikTok marketing in fashion.

[04:51] How slø is expanding to fashion.

[07:43] The 'Instagram model' and having a small, versatile content-based team.

[12:05] Market to a segmented, diverse community for successful growth.

[15:34] How the customer feedback loop powers community growth.

[18:28] Social media audience wants entertainment, not sales.

[24:36] Training ChatGPT to generate reliable information efficiently.

[29:51] eCommerce trends to watch

Find out more about Treyd at https://ecmp.info/treyd

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