Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. ... Show More
Mar 19
642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year
Rosie Collins had a Christmas epiphany about baby shower gifts—every present focused on the baby, never the mom. That single observation turned into Deja Marc, a multimillion-dollar personalized jewelry brand that captures fingerprints, handwriting, and meaningful moments in eleg ... Show More
59m 31s
Mar 18
641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job
Most people spot a gap in the market and do nothing — Konnie Tsimiklis spotted one, had zero fashion experience, and built a brand around it anyway. A management consultant by trade, Konnie spent decades avoiding swimming pools because no swimwear on the market made her feel like ... Show More
38m 30s
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 28s
<p><span>Today, we're featuring a full sample episode of </span><a href="https://jyll.ca/insidegoogleads" rel="nofollow">Inside Google Ads</a><span> — the fantastic, information-packed podcast hosted by our own Google Ads correspondent </span><a href="https://jyll.ca" rel="no ... Show More
