logo
episode-header-image
Jan 2024
44m 49s

493: Media Buying Is Like Dating with Ph...

FOUNDR MEDIA
About this episode
Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. ... Show More
Up next
Yesterday
662: I Bet Everything On Sugar Free Candy — Now It Brings In $100 Million A Year
Daniel Kitay put everything he had—his savings, his mortgage, and two months before his first child was born—on a container ship full of sugar-free gummy lollies from Switzerland. When a $250,000 shipping bill landed before he'd sold a single product, he had no option but to make ... Show More
54m 14s
May 13
661: Donna’s Corporate Career Ended Overnight — So She Built A $51K Brand In 2 Months
A 20-year career in high-level finance ended in a single day when Donna Gilbertson was made redundant with one day's notice. No plan B, two kids at home, and a household now running on one income — she could have played it safe and taken the next accounting role that came along. ... Show More
48m 14s
May 11
660: (Solo) The New Role Defining Which E-Commerce Brands Win in 2026
Most founders think they're ahead of the curve because they're using AI. But if you're only using it for basic ad copy and product descriptions and wondering why it sounds like everything else on the internet — you're not using AI. You're scratching the surface of it. Here's the ... Show More
7m 22s
Recommended Episodes
Aug 2025
Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)
Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ... Show More
8m 45s
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 28s
Sep 2025
Marketing Advice You’ll Thank Me for in 12 Months | Neil Patel
Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm Ep, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Po ... Show More
20m 48s
Aug 2024
All Your Ads Are Belong to Us
<p>Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!</p><p><br></p><p><a href="ht ... Show More
6m 49s
Sep 2024
When Your Ads Are a Whole Mood
<p>Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wants you to pay more attention to it. And lawyers are first up on Google’s new “hit list.”</p><p><br></p><p><a href="https://arc.net/ ... Show More
14m 30s
Aug 2024
Inside Google Ads: Metrics That Matter
tail spinning
16m 11s
Aug 2024
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ... Show More
36m 29s
Sep 2024
Which ‘Clicks’ Should I Care About in Digital Marketing?
Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Laur ... Show More
34m 1s
Jul 2025
MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads
<p>Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exac ... Show More
1h 4m
Listen to millions of songs and podcasts on Anghami