Whether you’re a new BDR cutting your teeth in the industry or an experienced seller, you know how it feels to hear these 3 words: “I’m not interested.” How you respond is what defines you as a salesperson and determines your success. In today’s episode, Donald Kelly brings you data from his recent LinkedIn poll and offers a way to shift your mindset so that you can turn rejection into opportunity.
Poll: Most Successful Prospecting Channel
43% of sales professionals that responded to Donald’s LinkedIn poll said the phone is most effective for them.
This beats the second-most effective channel, social media, by 15%.
Use Data to Find the Right Prospects
Using tools like SalesNavigator, you can put your ICP into LinkedIn and use trigger events to identify sales targets that will be interested in what you have to offer.
Identify a person in an organization that meets relevancy criteria: your product is relevant to their role and relevant to an issue they face.
Social media can also help clue you in to trigger events. Look for blogs, posts, and other content that reflect problems your product can solve.
What Happens If They’re “Not Interested”?
Your prospect may not want to talk to you because you’ve created an interruption, or because they already have a product in place.
Don’t be pushy! Find out why they’re not interested and then exit the conversation. You may get pointed in the right direction!
Meaningful outreach and meaningful conversation are key. Use your quick call to gain information.
“A conversation is meaningful when [sellers] get intel that can help move the possibility of that deal forward. That’s critical.” – Donald Kelly
Resources
Donald’s LinkedIn poll - Feel free to reach out to him and start a conversation!
Check us out at http://thesalesevangelist.com!
Sponsorship Offers
This episode is brought to you in part by LinkedIn.
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