logo
episode-header-image
Apr 2024
31m 56s

#169: How to Clarify Your Message and Gr...

StoryBrand.ai
About this episode
tail spinning
Up next
Jun 8
#75: How to Negotiate When Nice Stops Working
Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you ... Show More
37m 3s
Jun 1
#74: How to Ask for the Sale Without Sounding Pushy
Believing in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal, everything starts to feel awkward. So you wing it, avoid the hard questions, and hope the customer decides on their own. But hope is not a ... Show More
42m 5s
May 25
#73: How One CEO Used Clear Messaging to Scale Past $100M
Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how ... Show More
43m 33s
Recommended Episodes
Mar 2023
#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step
<p>Great news for all small business owners out there! Donald Miller's new book, "How to Grow Your Small Business", is now available and it's filled with practical tips and strategies to help you take your business to the next level.</p> <p> </p> <p>To celebrate our launch, we're ... Show More
26m 38s
Mar 2024
#149: Get Win-Win Secrets from the Top Marketing Pros
<p>Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get ... Show More
24m 17s
Jul 2023
#108: How to Create Your Marketing Message in 5 Simple Steps
<div class="p-rich_text_section"> <p>A lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your custom ... Show More
33m 59s
Mar 2023
#92: Product Boss—How to Market & Grow Your Product-Based Business
<div class="p-rich_text_section">Everyone's been asking, and it's finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you' ... Show More
27m 58s
Aug 2023
#112: Do You *Really* Have a Solid Marketing Strategy?
<p>Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at <em><strong><a href= "https://storybrand.com/sales-funnel-plan/">StoryBrand.com/Sal ... Show More
32m 56s
May 2024
#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
<p>Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from ... Show More
28m 54s
Feb 2023
#85: Building a Marketing Business with the Power of Story
<p>Help us deliver even more value each episode by completing our Hero Maker survey at <em><a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a></em>. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it w ... Show More
33m 8s
Jun 2021
#1: Donald Miller—The Framework That Makes Marketing Easy
Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has ... Show More
23m 37s
Mar 2023
452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple
<p>Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we ar ... Show More
41m 8s
Nov 2021
312. Bosses & Breakfast: Taking Responsibility for Your Results
<p>What’s moving you forward, and how are you driving your results?&nbsp;</p><p>We addressed this question in a recent Bosses &amp; Breakfast (every Wednesday at 11 am ET on our<a href="https://www.facebook.com/theproductboss/videos/bosses-breakfast/2560210324272601/?extid=SEO--- ... Show More
21m 9s