logo
episode-header-image
Jun 2023
38m 17s

246 - How Jewelry Brands Can Level-Up Th...

LARYSSA WIRSTIUK
About this episode

Episode #246 - "How Jewelry Brands Can Level-Up Their Email Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #246. Today we're going to be building upon our email marketing mini series and diving into some advanced tactics that will skyrocket your jewelry email campaigns and take your jewelry business to new heights!

Now, even if you're new to the world of email marketing and feel like you're still finding your footing, don't worry! This episode is for you too. We're going to explore the possibilities of what email marketing can do for your jewelry brand. Trust me, it's going to be eye-opening!

By the end of this episode, you'll be equipped with powerful tools like automation, segmentation, and A/B testing. We'll discuss how these tactics can supercharge your email campaigns, bringing in more leads, boosting engagement, and ultimately driving sales.

But that's not all! We'll also tackle an important aspect of email marketing: measuring success. We'll explore the key metrics you should be tracking to gauge the effectiveness of your email campaigns. It's time to separate the winners from the not-so-winners!

I'll be covering:

  • My personal favorite advanced email marketing tactics that will make your campaigns shine as well as the benefits of using them

  • What can you expect when you implement these tactics?

  • Essential metrics to track for measuring email marketing success

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Why you buy sh*t you don't need https://www.nealsnewsletter.com/p/why-you-buy-sht-you-dont-need

Elon Musk Says Creators Will Be Able to Download Email Info of Subscribers, Points to New Video Push https://www.socialmediatoday.com/news/elon-musk-creators-download-email-info-subscribers/652404/

Can AR Reduce Returns for Jewelry Brands? https://www.pymnts.com/news/retail/2023/can-ar-reduce-returns-for-jewelry-brands/

Other links from this episode: https://joyjoya.com/level-up-jewelry-email-marketing

Anna Zuckerman wants to make non-precious jewelry the future of celebrity styling https://www.glossy.co/pop/anna-zuckerman-wants-non-precious-jewelry-to-be-the-future-of-celebrity-styling/

Transcript: 

00:00 Start 4:00 Primary Episode Content 19:16 Content Case Study 23:13 The Gold Mine 39:23 Jewelry Marketing News Roundup

Up next
Oct 5
353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede
Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede Nobody wakes up on Black Friday excited to read 200 emails — they’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is blasting neon urgency, most ... Show More
16m 42s
Sep 28
352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts
Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts Picture this: it’s Thanksgiving night, and instead of relaxing, you’re frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That’s what happens when holiday pr ... Show More
17m 30s
Sep 21
351 - Stop Wasting Your Best-Performing Email
Here’s a riddle: what’s the most-opened email in your Klaviyo flows? Spoiler alert — it’s not the flashy ones. It’s the humble shipping confirmation. Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitemen ... Show More
14m 3s
Recommended Episodes
Jan 2024
The Power of Email Marketing
In this episode of "Accelerate Your Business Growth," host Diane Helbig is joined by email marketing expert Andriy Boychuk. They delve into the current state of email marketing, its effectiveness for small businesses, and the essential elements of a successful email marketing cam ... Show More
24m 33s
Jun 2023
#106: Unleashing the Full Potential of Email Marketing
Are you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting sa ... Show More
26m 17s
Jul 2023
#107: How to Use Email Marketing to Close Deals (REPLAY)
Many business owners aren’t sure how to use email marketing and wonder if it’s worth the time and effort to get started. But research shows that email marketing is more effective than paid ads, social media, or SEO!    In today’s episode, you’ll get to hear a replay of the conver ... Show More
41m 55s
Apr 2021
Email Marketing Strategy: What Marketers Need to Know
Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 | Sign up for the Soci ... Show More
45m 31s
Sep 2021
#15: Building Your Nurture Email Sequence
You'd never go on a first date then immediately propose marriage! Commitment takes time, and the same is true for your customers. Most customers don't want to buy your product right away and need time to build trust. And the best way to earn their trust is to deliver immediate va ... Show More
27m 15s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?Vibhor Kapoor, former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for ... Show More
38m 39s
Oct 2020
How to Connect With Your Audience | Monday Marketing Takes: Pepsi
This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the Pepsi VP of Marketing, ... Show More
12m 58s
May 2023
Why Product Marketing is a Brand Superpower with Alexandria Snow
We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need. With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective ... Show More
37m 27s
Jun 2021
PREVIEW: Donald Miller—The Framework That Makes Marketing Easy
Does your company have a clear message? If not, it could be costing you thousands if not more. But don't worry because Donald Miller, author of Building a StoryBrand and Marketing Made Simple, joins our inaugural episode to guide you through the StoryBrand framework which has alr ... Show More
2m 20s
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?  In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be ... Show More
8m 40s