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Jun 2023
38m 17s

246 - How Jewelry Brands Can Level-Up Th...

LARYSSA WIRSTIUK
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Yesterday
405 - The Black Friday Email Marketing Mistake That Costs You More Than a Bad Discount
Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor Every November, my inbox starts to look like one really long email. Same all-caps subject lines. Same countdown timers. Same "our biggest sale ever ... Show More
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Oct 26
404 - Why Most Email Marketing A/B Tests Are a Waste of Time (And How to Run One That Actually Works)
Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor A client once asked me to A/B test the timing in one of their abandoned cart flows. On paper they had plenty of data - a few thousand people enteri ... Show More
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Oct 19
403 - Why Your Email Sender Name Deserves More Thought Than You've Probably Given It
Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor I got an email recently where the sender name was "The Big Fall Sale at Victoria's Secret." In my inbox preview, the "at Victoria's Secret" part go ... Show More
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