Long vs Short Term Digital Marketing Str...

Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decades of enterprise marketing experience and has built Everything Cache, a brand-side infrastructure that makes websites readable for ... Show More

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to solve marketing attribution problems that misallocate millions in revenue. The discussion covers Channel99's multi-source appro ... Show More

Most companies lack systematic approaches to measure AI-driven search visibility beyond traditional traffic metrics. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for evaluating discoverability across AI-powered search platforms. The discus ... Show More

<p>Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&amp;A a ... Show More

<p>Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. Lean AI is a methodology commonly used in startups to optimize their use of data and AI technologies to achieve business goals with limited resources. This approach helps ... Show More

<p>We continue the conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web.&nbsp;Yesterday, Arak's and I talked about how artificial intelligence is revolutionizing digital marketing. and today, we're going t ... Show More

Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. ... Show More

<p>This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent ... Show More

The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to ... Show More

<p>Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don’t care about. However, when you start with the customer and focus on becomi ... Show More

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of ... Show More

<p>Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discu ... Show More