The Rise of Lean AI -- Lomit Patel // Ty...

Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. The discussion covers AI-powered routing algorithms that optimize s ... Show More

Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically ... Show More

Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 12,000 businesses to modernize physical mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed ver ... Show More

<p>Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ... Show More

<p>Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content.&nbsp;Instead, AI's ability to process vast amo ... Show More

<p><b>Pat Flynn</b> is the founder of Smart Passive Income. He&apos;s a father, husband, podcast host, YouTuber, Mastermind leader, public speaker, author, and startup investor.</p><p>Pat Flynn delves deep into discussions about AI&apos;s impact on jobs, outsourcing, and how AI t ... Show More

Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration eme ... Show More

More and more work will go into training models than programming, development teams are going to be leaner, and AI will not create software, it is the software. If you haven't started doing something with AI, you're too late for the game. How do you apply it to your business? Fin ... Show More

<p>Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO is a longer-term strategy that requires time and effort. However, ​by utilizing both approaches simultaneously, busine ... Show More

<p>Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation significantly. However, given the abundance of AI-generated content, how can one differentiate and make their content ... Show More

My guest this week is Jeremiah Lowin. Jeremiah has been on the podcast a number of times over the years. He’s one of my oldest friends who has been a sounding board for me throughout my career. Today he is the founder and CEO of Prefect, which helps companies automate and orchest ... Show More

This week's Success Factors series episode highlights a use-case of construction and AI. In today's episode, we speak about one of the UK's most prominent building and construction companies that used artificial intelligence to better estimate their cost with greater confidence a ... Show More