The Rise of Lean AI -- Lomit Patel // Ty...

Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The di ... Show More

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation ... Show More

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuable signal for enterprise sales ... Show More

<p>Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ... Show More

<p>Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content.&nbsp;Instead, AI's ability to process vast amo ... Show More

<p><b>Pat Flynn</b> is the founder of Smart Passive Income. He&apos;s a father, husband, podcast host, YouTuber, Mastermind leader, public speaker, author, and startup investor.</p><p>Pat Flynn delves deep into discussions about AI&apos;s impact on jobs, outsourcing, and how AI t ... Show More

Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration eme ... Show More

More and more work will go into training models than programming, development teams are going to be leaner, and AI will not create software, it is the software. If you haven't started doing something with AI, you're too late for the game. How do you apply it to your business? Fin ... Show More

<p>Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO is a longer-term strategy that requires time and effort. However, ​by utilizing both approaches simultaneously, busine ... Show More

<p>Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation significantly. However, given the abundance of AI-generated content, how can one differentiate and make their content ... Show More

My guest this week is Jeremiah Lowin. Jeremiah has been on the podcast a number of times over the years. He’s one of my oldest friends who has been a sounding board for me throughout my career. Today he is the founder and CEO of Prefect, which helps companies automate and orchest ... Show More

This week's Success Factors series episode highlights a use-case of construction and AI. In today's episode, we speak about one of the UK's most prominent building and construction companies that used artificial intelligence to better estimate their cost with greater confidence a ... Show More