The Rise of Lean AI -- Lomit Patel // Ty...

<p>Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails a ... Show More

<p>B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that ... Show More

<p>B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome ini ... Show More

<p>Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ... Show More

<p>Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content.&nbsp;Instead, AI's ability to process vast amo ... Show More

<p><b>Pat Flynn</b> is the founder of Smart Passive Income. He&apos;s a father, husband, podcast host, YouTuber, Mastermind leader, public speaker, author, and startup investor.</p><p>Pat Flynn delves deep into discussions about AI&apos;s impact on jobs, outsourcing, and how AI t ... Show More

Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration eme ... Show More

More and more work will go into training models than programming, development teams are going to be leaner, and AI will not create software, it is the software. If you haven't started doing something with AI, you're too late for the game. How do you apply it to your business? Fin ... Show More

<p>Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO is a longer-term strategy that requires time and effort. However, ​by utilizing both approaches simultaneously, busine ... Show More

<p>Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation significantly. However, given the abundance of AI-generated content, how can one differentiate and make their content ... Show More

My guest this week is Jeremiah Lowin. Jeremiah has been on the podcast a number of times over the years. He’s one of my oldest friends who has been a sounding board for me throughout my career. Today he is the founder and CEO of Prefect, which helps companies automate and orchest ... Show More

<p>Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://contenta ... Show More

This week's Success Factors series episode highlights a use-case of construction and AI. In today's episode, we speak about one of the UK's most prominent building and construction companies that used artificial intelligence to better estimate their cost with greater confidence a ... Show More