53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from clickstream research and AI search performance data across major platforms. The discussion covers iPullRank's relevance engineering framework ... Show More
Apr 29
The policy that we really want to see
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from developing relevance engineering frameworks that help ... Show More
1m 19s
Jun 2025
974. Insights: Trust me, I’m verified - The future of digital identity in financial services
At 11:FS, we don’t just talk digital - we make it happen. We're building truly digital financial services by partnering with bold teams to take them from market insights to real-world products. Whether you're an incumbent innovating or a startup breaking new ground, we bring the ... Show More
45m 34s
Jul 2025
983. News: Monzo shifts investments to Seccl, Pipe levels up with AI and BNPL meets its regulator
About this episode: Host Benjamin Ensor, Director of Research and Strategy at 11:FS, is joined by a fantastic panel of guests as we dive into some of the biggest stories from the worlds of fintech, banking, and wider financial services this week. Stories covered on the podcast: T ... Show More
1h 3m
Dec 2024
2024 Highlights & 2025 Vision
Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising stra ... Show More
30m 54s
Feb 2025
Managing End Point Storage in Hybrid Data Strategies for Financial Services - with Yonas Yohannes of Oracle
<p>Today's guest is Yonas Yohannes, CTO of FinTech and FIS at Oracle. An accomplished executive and author, Yonas joins us on today's podcast to explain the evolving role of endpoint storage for driving new AI capabilities at the edge. He breaks down AI's true value beyond the ma ... Show More
22m 21s
Apr 2025
HS099: From CLI to CFO: Translating Complex Network Data into Clear Strategic and Financial Insights (Sponsored)
IT and network leaders need more than uptime—they need to know what their networks cost, what they deliver, and how future changes will impact the business. That’s where Netos comes in. CEO and founder Richard Foster joins Johna and John in a lively discussion to explore how Neto ... Show More
34m 40s