logo
episode-header-image
Jun 2023
52m 41s

How to Make an Established Process Work ...

GTMnow by GTMfund
About this episode


Episode Summary

Sales teams use various methodologies, including MEDDIC, MEDDPIC, and NEAT, and often switch between them based on the dominant trend. But, as our guest Richard Harris says, one size doesn't fit all, and it's not as simple as rip-and-replace if a process doesn't bring immediate or quick results. 

In this episode of Sales Hacker, Richard shares how he approaches processes from creation to implementation. Richard also discusses manager-employee relationships and how we can learn plenty, even from bad leaders. 

Richard may be the founder of The Harris Consulting Group, but he is still fighting impostor syndrome. As a result, he reminds everyone — including himself — to be kind and friendly to themselves, prioritizing self-care and mental health. 


Guest-at-a-Glance

💡 Name: Richard Harris

💡 What he does: Richard is the founder of The Harris Consulting Group and the co-founder of Surf and Sales.

💡 Company: The Harris Consulting Group

💡 Noteworthy: Richard is a seasoned SaaS sales leader, inside sales trainer, and advisor with 20+ years of experience. 

💡 Where to find Richard: LinkedIn


Up next
Jul 1
GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes
Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a backgro ... Show More
48m 27s
Jun 24
GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
What’s actually working in go-to-market right now? In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, p ... Show More
33m 23s
Jun 17
GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)
Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ. Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a s ... Show More
36m 45s
Recommended Episodes
May 2022
243: Richard Hawkes, How do leaders integrate?
Welcome to Strategy Skills episode 243, an interview with a business coach and change leadership expert, Richard Hawkes. Get Richard's book here: https://amzn.to/3Oe5ljU In this session, Richard shared his experiences with building a consultancy, working shoulder to shoulder with ... Show More
1h 21m
Feb 2021
Virgin’s Sir Richard Branson: The secret to big leaps
Successful daredevils aren't really winging it, even if it looks that way from the outside. They have a method. No one knows this better – or does this better – than Sir Richard Branson, founder of the Virgin Group. Sir Richard has been willing to take death-defying entrepreneuri ... Show More
36m 29s
Mar 2022
From 7 Figure Consulting Business To Software CEO With Stuart Leo: Podcast #229
Making the transition from a 7-figure consulting business to software CEO seems like a difficult pivot. This is one pivot that Stuart Leo has made with great success. In this episode, Michael Zipursky and Stuart, the CEO of Waymaker.io, discuss business pivots and evolution. Stua ... Show More
47m 54s
Jul 2022
Business Development for Consultants Masterclass with Bob Wiesner: Podcast #247
What is the winning rate in your firm? Are your strategies delivering excellent outcomes that lead to generating revenue? Listen to your host Michael Zipursky as he talks with Bob Wiesner about identifying ROI and profitability for business development and success. Bob is the Man ... Show More
47m 8s
Jul 2023
How To Optimize Your Consulting Business In Uncertain Times With Sean Sheppard: Podcast #299
In the uncertain landscape of business growth, reaching new heights requires transcending the limits of your own capacity. Welcome back to the Consulting Success Podcast! In this episode, Michael is joined by the exceptional Sean Sheppard, managing partner at U +, a renowned cons ... Show More
45m 31s
Nov 2021
How to Design a Consulting Business You and Your Clients Love with Jonathan Fields: Podcast #212
While business success and happiness seem exclusive, it is possible to design a successful consulting business that you and your clients will be happy about. Best-selling author and founder of the Good Life Project Jonathan Fields sits down with host Michael Zipursky as they talk ... Show More
48m 46s
Oct 2023
Hiring Senior Leaders, Getting Started with Six-Week Cycles, and Other Listener Questions
In this episode of Rework we're turning the spotlight onto you, our listeners, with another episode of listener questions.  Today, Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, to pull back the curtain on the intricaci ... Show More
30m 44s
Apr 2023
How To Deliver World-Class Consulting Work With Randy Shumway: Podcast #284
What does world-class consulting work look like? In this episode, Randy Shumway, the founder and chairman of Cicero Group, shares how Cicero Group delivers world-class consulting work to its clients. The company seeks to provide meaningful and durable solutions. The collaborative ... Show More
46m 16s
Sep 2018
The King Of Sales: Unlocking The Secrets Of Sales And Consulting Success with Jeffrey Gitomer: Podcast #53
If you're going to be successful in business, you have to be a salesperson. King of Sales Jeffrey Gitomer gives an account of his journey from selling Encyclopedia Britannica to consulting to writing and to creating a sales training empire. Jeffrey says consulting is a very easy ... Show More
30m 13s