If you're going to be successful in business, you have to be a salesperson. King of Sales Jeffrey Gitomer gives an account of his journey from selling Encyclopedia Britannica to consulting to writing and to creating a sales training empire. Jeffrey says consulting is a very easy way to begin to make money, but a very difficult way to continue to make money. He decided to stop and dabbled into writing because it’s been said that writing takes you from expert to authority. He developed written sales strategies based on personal experiences from his consulting practice and wrote a column for a business journal. Since then, Jeffrey has written one bestseller hit after another and even started a podcast. Discover some very helpful nuggets and best practices on what it takes to win.
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