logo
episode-header-image
Apr 2023
15m 59s

How to Build a Better Pricing Strategy

Harvard Business Review
About this episode
With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand interact in your business and you have good market research to gui ... Show More
Up next
Jun 25
An Announcement from HBR On Strategy
For the last two years, HBR On Strategy has been a collection of the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. But the time has come for HBR On Strategy to hit pause on new episodes. We ... Show More
1m 5s
Jun 25
The Strategic Advantage of Tapping Freelancers
The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled by artificial intelligence. John Winsor a ... Show More
30m 26s
Jun 18
The Promises, Pitfalls, and Trade-offs of the Circular Economy
Most businesses are built on a linear model: take, make, and discard. But that norm is reaching its limits, and leaders are under pressure to find smarter, more sustainable ways to operate. Weslynne Ashton is a systems scientist and professor at the Illinois Institute of Technolo ... Show More
20m 36s
Recommended Episodes
May 2023
Pricing Strategy For Consultants - How To Raise Your Fees With Jenny Millar: Podcast #292
There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny Millar, the Founder of Untapped Pricing. Jenny tells us more about the psych ... Show More
44m 5s
Jul 2020
Pricing Strategies for Uncertain Times
Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their price strategy — or develop one for the first time — to better respond to customers during the sl ... Show More
21m 15s
Apr 2021
Usage Based Pricing + Chief Monetization Officer - with Chris Mele, CEO Software Pricing Partners
Product Led Growth and Usage-Based Pricing are two of the hottest trends in the B2B SaaS and Cloud industry.  Annual subscription pricing has been a hallmark of the financial model for SaaS companies.  Lately, the move to Usage-Based pricing has attracted investor demand that is ... Show More
40m 50s
Oct 2022
Why You Should NEVER Lower Your Prices To Onboard Clients Or To Undercut The Competition
Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram ----- MMS #366 - When it comes to selling a product or service on social media, the price of that product is obviously a key compone ... Show More
15m 51s
Oct 2023
How to Create and Sustain Your Business Profitability with Smart Pricing
Unlocking Business Profitability: Gain Insights for Informed Pricing Assess Your Business's Profitability and Unveil the Power of Smart Pricing Are you aware of your business's profitability? It's a query that often leaves business owners stumped. Grasping your bus ... Show More
48m 47s
May 2020
55: Moving Your Competition Out of the Way While Spending Nothing on Marketing with Ryan Welch
Are you looking for ways to increase your profitability while spending less on marketing and customer acquisition? Are you running a business where differentiating yourself from the competition is downright difficult? Do you feel like the only way to build your brand and business ... Show More
1h 7m
Sep 2023
How to Maximize Your Consulting Firm's Profitability with Marcel Petitpas: Podcast #308
How do you maximize your consulting firm’s profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies. His ... Show More
48m 28s