There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny Millar, the Founder of Untapped Pricing. Jenny tells us more about the psychology of pricing and how to raise your fees as consultants. She also talks about ... Show More
Mar 30
The Flawless Consulting Secret with Peter Block
Have you ever noticed that the harder you try to win the business, the less trusted you feel? What if the real power move in consulting isn't persuasion, but indifference? Well, Peter Block has spent more than forty years redefining what it means to be a consultant. He's the auth ... Show More
48m 7s
Mar 16
Stop Your Consulting Business From Owning You with Jonathan Bennett
What if the real risk in your consulting business isn't failing? It's building something that quietly owns you? Jonathan Bennett knows what it's like to carry that weight. Long days, payroll responsibility, government funded clients that can freeze overnight, a growing team depen ... Show More
41m 43s
Jul 2025
You Have a Revenue Goal - Now What?
Send us Fan MailAfter setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to ... Show More
39m 7s
Jan 2024
Madhavan Ramanujam - How to Price Products - [Invest Like the Best, REPLAY]
My guest today is Madhavan Ramanujam. Madhavan quite literally wrote the book on how to price products. It’s called “Monetizing Innovations” and his concepts have been used by companies across the world like Porsche, Uber, LinkedIn, and SuperHuman. Our conversation is a mastercla ... Show More
57m 35s
Mar 2024
#790: Game the Plan: Compensation Strategies with Xactly's Taylor Wilding
Send us Fan Mail Bill and Bryan are joined by Taylor Wilding, VP of Sales at Xactly, to discuss key principles around effective sales compensation plan design. Taylor shares insights on motivating the right behaviors, balancing corporate goals with individual incentives, the impo ... Show More
29m 1s
