There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny Millar, the Founder of Untapped Pricing. Jenny tells us more about the psychology of pricing and how to raise your fees as consultants. She also talks about ... Show More
Feb 2
Fan Favorite Replay: How To Speed Up The Consulting Sales Cycle with Tommy Ogden
Ready to learn what goes into scaling a tech-focused consulting firm from the ground up? In this episode, Tommy Ogden, co-founder of Activera Consulting, shares the fascinating journey of launching and growing a multimillion-dollar consultancy within just one year. Drawing on his ... Show More
44m 32s
Jul 2025
You Have a Revenue Goal - Now What?
Send us a textAfter setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to he ... Show More
39m 7s
Jan 2024
Madhavan Ramanujam - How to Price Products - [Invest Like the Best, REPLAY]
My guest today is Madhavan Ramanujam. Madhavan quite literally wrote the book on how to price products. It’s called “Monetizing Innovations” and his concepts have been used by companies across the world like Porsche, Uber, LinkedIn, and SuperHuman. Our conversation is a mastercla ... Show More
57m 35s
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a></p> <p>Bill and Bryan are joined by Taylor Wilding, VP of Sales at Xactly, to discuss key principles around effective sales compensation plan design.</p> <p>Tay ... Show More
