There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny Millar, the Founder of Untapped Pricing. Jenny tells us more about the psychology of pricing and how to raise your fees as consultants. She also talks about ... Show More
Aug 17
Building a Consulting Model to Stay Competitive in the AI Era with Will Hinde
What if AI doesn't just change how consultants do the work, but completely changes the consulting business model itself? Will Hinde believes we may be heading toward the death of the traditional billable hour and a future built around productization, intellectual property, and en ... Show More
40m 49s
Jul 2024
How to Not Screw Up Pricing For Your Startup
<p>Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) ... Show More
25m 4s
Oct 2025
592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing
This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometim ... Show More
54m 47s