There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny Millar, the Founder of Untapped Pricing. Jenny tells us more about the psychology of pricing and how to raise your fees as consultants. She also talks about ... Show More
Today
Simplify Consulting, Grow Your Business with Abhijit Verekar
<p><strong>What if the biggest growth opportunity in your consulting business isn't scaling, but in simplifying what you deliver? This week I'm talking with Abhijit Verekar, founder and CEO of Avèro Advisors, a 50-person consulting firm that's helping U.S. cities and counties mod ... Show More
44m 21s
Nov 10
How to Go From Expert to 'Activator' and Future-Proof Your Firm with Matt Dixon
In today's market, there are two types of consultants: those who passively wait for the phone to ring, hoping their reputation brings in the next deal, and those who proactively shape their clients' thinking and create their own opportunities. One is struggling; the other one is ... Show More
1 h
Jul 2025
You Have a Revenue Goal - Now What?
Send us a textAfter setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to he ... Show More
39m 7s
Jan 2024
Madhavan Ramanujam - How to Price Products - [Invest Like the Best, REPLAY]
My guest today is Madhavan Ramanujam. Madhavan quite literally wrote the book on how to price products. It’s called “Monetizing Innovations” and his concepts have been used by companies across the world like Porsche, Uber, LinkedIn, and SuperHuman. Our conversation is a mastercla ... Show More
56m 35s