The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your produ ... Show More
Yesterday
Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning
Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney ... Show More
26m 50s
Jun 30
Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more
Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicate ... Show More
31m 28s
Jul 2024
How to Not Screw Up Pricing For Your Startup
<p>Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) ... Show More
25m 4s
Jun 2025
698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business
Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or yo ... Show More
21m 11s
May 2022
HIBT Lab! ClassPass: Payal Kadakia
When Payal Kadakia first appeared on How I Built This in June of 2020, the future of ClassPass, a subscription service for in-person exercise classes, seemed very uncertain. The pandemic had shuttered gyms and fitness studios across the world, and ClassPass was relying on virtual ... Show More
31m 29s
May 2025
Throwback: Pricing, Positioning, and the Art of the Upsell | Ep 378
In this episode, Alex (@AlexHormozi) gives pricing advice to Sam Earp, a content creator helping people learn how to paint. Alex shows Sam how to structure his high-ticket offer by anchoring it against his more affordable membership. Welcome to The Game w/Alex Hormozi, hosted by ... Show More
44m 39s